During the COVID period, many people grew more and more concerned about their health and safety. As a result, those in the industry-related health and wellness industry saw an increase in sales. The pandemic was unprecedented and left a deep impact on the world economy. It led to global economic deflation of 4.4% in 2020, according to IMF estimates. This research explores how COVID-19 affected direct selling brands and its impact on the network marketing companies themselves as well as their customers during this period. The research also covers a comparison of search popularity between different brands, with some seeing an increased growth rate in terms of revenue while others struggled to sustain it due to lack of demand for products etc.
https://www.epixelmlmsoftware.com/blog/direct-selling-brand-search-trends-covid

The COVID pandemic caused a sharp increase in people’s search for products and services related to health and wellness. In the research, it is found that some of the direct selling companies saw their sales shoot up during this period. Of all the companies studied, those with higher search volume have increased growth rates in terms of revenue.

Amway, a well-known brand of household and personal care products, has reported an increase in sales despite the COVID pandemic. In 2019, Amway had annual retail sales of $8.4 billion by 2020, this number increased to $8.5 billion(https://www.directsellingnews.com/amway-reports-2020-sales-of-8-5-billion/ ). This slight increase in net revenue is also reflected in the search volume for the company with 1.5 million searches before COVID and 2.24 million within the pandemic.

Another direct selling company, Natura & Co(https://en.wikipedia.org/wiki/Natura_%26_Co ), a Brazilian cosmetics company has seen its growth increase by 22.4% from the pre-COVID period, with search volume surpassing $7.16 billion in 2020, according to research The report states that Natura’s retail sales increased by 96% in comparison to 2019 and reached having high sales revenue.