Dhanesh Haridas, Chief technical officer at Epixel MLM Software is a passionate and enthusiastic business person with 10+ years of experience in Software field.
CTO at Epixel MLM Software
3651 Lindell Rd., Suite D1050, Las Vegas, Nevada 89103
During the COVID period, many people grew more and more concerned about their health and safety. As a result, those in the industry-related health and wellness industry saw an increase in sales. The pandemic was unprecedented and left a deep impact on the world economy. It led to global economic deflation of 4.4% in 2020, according to IMF estimates. This research explores how COVID-19 affected direct selling brands and its impact on the network marketing companies themselves as well as their customers during this period. The research also covers a comparison of search popularity between different brands, with some seeing an increased growth rate in terms of revenue while others struggled to sustain it due to lack of demand for products etc. https://www.epixelmlmsoftware.com/blog/direct-selling-brand-search-trends-covid
The COVID pandemic caused a sharp increase in people’s search for products and services related to health and wellness. In the research, it is found that some of the direct selling companies saw their sales shoot up during this period. Of all the companies studied, those with higher search volume have increased growth rates in terms of revenue.
Amway, a well-known brand of household and personal care products, has reported an increase in sales despite the COVID pandemic. In 2019, Amway had annual retail sales of $8.4 billion by 2020, this number increased to $8.5 billion(https://www.directsellingnews.com/amway-reports-2020-sales-of-8-5-billion/ ). This slight increase in net revenue is also reflected in the search volume for the company with 1.5 million searches before COVID and 2.24 million within the pandemic.
Another direct selling company, Natura & Co(https://en.wikipedia.org/wiki/Natura_%26_Co ), a Brazilian cosmetics company has seen its growth increase by 22.4% from the pre-COVID period, with search volume surpassing $7.16 billion in 2020, according to research The report states that Natura’s retail sales increased by 96% in comparison to 2019 and reached having high sales revenue.
The direct sales industry has soared over the past few decades. While many companies have perfected their business models over the years, some unfortunate ones had to face a bitter exit from the industry. What made the difference?
Direct sales is built on the foundation of transforming regular people into groups of aspiring distributors (https://www.epixelmlmsoftware.com/blog/team-building-tips-direct-selling ). Direct sales have empowered potential distributors to step into this way of life, by building amazing business networks around them.
Customer Relationship in Direct Selling - Know How!
Engaging your customers in the right way is as important as making profits. Subscriptions and loyalty programs are an indirect way of telling your customers that you value them or they are your premium customer. Customer engagement paired with loyal strategies is aiming at relationships at a more personal level than the usual business relationship. This is one of the key strategies of a direct selling e-commerce business (https://www.epixelmlmsoftware.com/blog/ecommerce-direct-selling-tips ). Be its a...
Effective Distributor Onboarding is Crucial for the Success of Your Network Marketing Business
Onboarding is the process of familiarizing a newcomer to a new environment. This is very important in a work environment. The effectiveness of onboarding strategies determines how productively your distributors would start their careers. The onboarding process is a great opportunity for distributors to learn and familiarize themselves with the strategies and leaders of the business. This creates a sense of confidence and knowledge within them, which is...
Direct selling is a successful business model since 1800. Even though the direct selling industry always have a negative image among the people, the industry has opened a lot of opportunities. The success of a direct selling organization thrives on the sole basis of self-motivated distributors who will be able to persuade and convince other people to buy their products. These distributors hold an important place in the direct selling organization.
The success of network marketing business depends on how many...
US DSA Awards - Giving Direct Selling Companies the Spotlight They Deserve
In the world of direct selling, there are many companies that have made significant contributions to the industry. The US Direct Selling Association (DSA) annual awards honor their member companies and their achievements. DSA awards of 2021(https://www.epixelmlmsoftware.com/industry-news/us-dsa-awards-2021 )were held on November 2nd, 2021 and many personalities attended this event in person in New Orleans and also virtually.
Direct selling is a booming industry with a large network of distributor. The success of the direct selling industry solely depends on your distributors if they have the ability of managing your inventory to getting your products out the door, with customer satisfaction in mind. To manage your entire network marketing business, a platform is needed that has automation features(https://www.epixelmlmsoftware.com/use-cases/business-management ) so that the direct selling entrepreneur can focus on running the company rather than wasting time with manual tasks...
