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Direct Selling Industry Researches And Interesting Studies in the Year 2021
The direct selling industry has grown by 12% since 2016. In spite of the economic turbulence, this industry has seen accelerated growth in recent years and shows no signs of slowing down. In 2021, the direct selling industry stood strong to face any adverse situation(https://www.epixelmlmsoftware.com/blog/direct-selling-industry-2021 ) and even saw an increase in its revenue. In 2021, direct selling companies across the globe were awarded many accolades for their outstanding contribution, innovation, and commitment in various fields.
Sales, revenue(https://en.wikipedia.org/wiki/Revenue ), and recognitions apart, 2021 also witnessed some outstanding industry research and studies that are intended to provide actionable insights for businesses and demand great appreciation.
1. DSA Growth and Outlook Survey
The study by the U.S. Direct Selling Association predicted a 4-7% growth for the direct distribution channel in 2021. On the basis of this forecast, the direct selling retail sales are expected to rise between $41.7 billion and $42.9 billion.
2. Search Popularity of Top Direct Selling Brands
Recent research by Epixel analyzed the search popularity of the top 50 direct selling brands. Based on the data from Google Trends(https://en.wikipedia.org/wiki/Google_Trends ), the study uncovered interesting insights on the search popularity of direct selling brands around the world.
3. The Medifast Study on Consumer Health Priorities
Medifast, the direct selling organization OPTAVIA’s parent organization conducted a study on the health priorities of U.S. adults. It says that 93% of U.S. adults have adopted health and wellness goals with 84% actively working to achieve them. 76% of U.S. adults prioritized their health solely to enhance their physical and mental well-being. Whereas, 67% are motivated by the fact that having more energy helps reduce stress and anxiety.
4. Young Living Wellness Survey
The survey conducted on 5000 adults across the world determined the wellness habits of consumers and the impact of COVID-19 in the changing attitudes of people on personal well-being. 48% of respondents are making wellness and self-care a top priority.
Different studies conducted by different associations have helped the industry as a whole to understand varying trends and how they could influence the industry, especially post-pandemic.
During the COVID period, many people grew more and more concerned about their health and safety. As a result, those in the industry-related health and wellness industry saw an increase in sales. The pandemic was unprecedented and left a deep impact on the world economy. It led to global economic deflation of 4.4% in 2020, according to IMF estimates. This research explores how COVID-19 affected direct selling brands and its impact on the network marketing companies themselves as well as...
Direct selling brands are becoming more and more popular across the world. With a rise in technology, these direct selling companies have taken on new forms to cater to their ever-changing customer base. Direct selling is an excellent way to make an income, with many people joining these companies because they are looking for more flexibility in their lives. Research has been conducted and found the top direct selling brands and the countries where they are most popular. Let’s discuss...
Social Selling is the practice of using social media to generate leads and influence potential customers in direct selling. Direct selling entrepreneurs are increasingly turning to social media platforms for lead generation because it has been shown that modern customers are digitally driven and socially connected (https://www.epixelmlmsoftware.com/use-cases/social-selling )
There are a number of social media channels out there, but which ones should a network marketing organization be using to generate leads? Every direct selling company is looking for new customers...
Direct Sales Planner: An All-in-One Solution for Distributors in the Direct Selling Business
Direct Sales Planner will help distributors in the direct selling business to plan ahead and organize their day-to-day activities. It helps to accelerate the growth by giving you a platform to plan your direct selling business(https://www.epixelmlmsoftware.com/direct-sales-planner ) ahead, organize various aspects of your sales process, and implement it on time with minimum effort.
The direct sales planner is a system that has been designed to solve the problems...
Direct selling is a booming industry with a large network of distributor. The success of the direct selling industry solely depends on your distributors if they have the ability of managing your inventory to getting your products out the door, with customer satisfaction in mind. To manage your entire network marketing business, a platform is needed that has automation features(https://www.epixelmlmsoftware.com/use-cases/business-management ) so that the direct selling entrepreneur can focus on running the company rather than wasting time with manual tasks...
Direct selling is a large industry with millions working across the world. Multi-level marketing thrives on direct selling and recruiting others into the business opportunity. It operates by having distributors sell its products or services. Keeping the distributors anchored with the business is a really important task. They should feel on board with the business plan and be compensated fairly for their efforts. Compensation plans signify the nature of an MLM business. MLM compensation...
