Direct Selling Industry Researches And Interesting Studies in the Year 2021

The direct selling industry has grown by 12% since 2016. In spite of the economic turbulence, this industry has seen accelerated growth in recent years and shows no signs of slowing down. In 2021, the direct selling industry stood strong to face any adverse situation(https://www.epixelmlmsoftware.com/blog/direct-selling-industry-2021 ) and even saw an increase in its revenue. In 2021, direct selling companies across the globe were awarded many accolades for their outstanding contribution, innovation, and commitment in various fields.

Sales, revenue(https://en.wikipedia.org/wiki/Revenue ), and recognitions apart, 2021 also witnessed some outstanding industry research and studies that are intended to provide actionable insights for businesses and demand great appreciation.

1. DSA Growth and Outlook Survey
The study by the U.S. Direct Selling Association predicted a 4-7% growth for the direct distribution channel in 2021. On the basis of this forecast, the direct selling retail sales are expected to rise between $41.7 billion and $42.9 billion.

2. Search Popularity of Top Direct Selling Brands
Recent research by Epixel analyzed the search popularity of the top 50 direct selling brands. Based on the data from Google Trends(https://en.wikipedia.org/wiki/Google_Trends ), the study uncovered interesting insights on the search popularity of direct selling brands around the world.

3. The Medifast Study on Consumer Health Priorities
Medifast, the direct selling organization OPTAVIA’s parent organization conducted a study on the health priorities of U.S. adults. It says that 93% of U.S. adults have adopted health and wellness goals with 84% actively working to achieve them. 76% of U.S. adults prioritized their health solely to enhance their physical and mental well-being. Whereas, 67% are motivated by the fact that having more energy helps reduce stress and anxiety.

4. Young Living Wellness Survey
The survey conducted on 5000 adults across the world determined the wellness habits of consumers and the impact of COVID-19 in the changing attitudes of people on personal well-being. 48% of respondents are making wellness and self-care a top priority.

Different studies conducted by different associations have helped the industry as a whole to understand varying trends and how they could influence the industry, especially post-pandemic.