ZUMVU

Alok Baid

    Curating a new wave of occasion wear for men and women embedded in traditional craftsmanship with a modern twist.
    • Fashion Designer

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    Location

    • Alok & Harsh
      94, Ballygunge Place, Kolkata , Kolkata, West Bengal 700019, INDIA

    Intro

    Curating a new wave of occasion wear for men and women embedded in traditional craftsmanship with a modern twist.

    About

    lok & Harsh are a father son duo that established the eponymous label in 2015. Based out of Calcutta, India, the brand’s roots are deeply embedded in traditional craftsmanship with a modern twist. Having carved itself a niche known for intricate embroideries and statement motifs, A&H present the new wave of occasion wear for men and women. Alok is the young at heart and soul of Alok & Harsh. With a keen eye for antiquities, ceramics and fine art, he draws inspiration from his vast collection of the same. He loves designing quirky motifs and experimenting with textures and unique colour combinations.

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