7 Meanings of Color Psychology in Logo Design and Branding
1. Black color
Several well-known brands both foreign and domestic often use black as the color of their logo. What does the color black actually mean?
Black is usually interpreted as a mysterious color as a shadow or something else.
2. Blue color
Blue according to psychology is defined as a color that leaves the impression of calm, peace, and freshness. Therefore, this color is usually used by drinking water company logos .
3. Red color
Next, this is the meaning of logo design colors according to psychology which are good for branding. Nothing but red.
Red radiates energy of passion, courage, love and strength. It is also possible that the red color can inspire potential consumers to try a product.
4. Green color
The color of nature is the nickname for the Green. Defined as a source of life, freshness, and a sense of security. Usually this green is used in a technology-based company or beverage. Because it also has the meaning of fertility, the color green also gives the impression of ambition, money, and wealth.
5. Yellow Color
Yellow is the color of joy and hope. Just like the sun's rays that make our day vibrant.
In the world of logo design, the color yellow leaves the impression of happiness and glory. Therefore, in the creative industry yellow is chosen as the color of the branding logo.
6. Brown color
Brown color is identical to the color of wood. Simple is the impression this color gives. If used as a background it will leave a retro or antiquated impression.
Suitable for logos of a company that has been around for a long time.
7. Purple color
Next up is purple. Like black, purple gives a mysterious and seductive impression.
Not only that, purple also means creativity, high imagination and elegance. No wonder the color purple is often used in logos for beauty, fashion, or jewelry products.
Finding Stock Photos That Are Not Stock Photos
Many marketers choose stock photos over hiring a professional photographer – saving them time and money. However, they must remember the importance of aligning themselves with the buyer's thought process. Many buyers want to see actual product images or photos closely related to the product. Viewing images that feel unrelated won't force shoppers to click and buy your product; otherwise, it will lower your credibility.
Make sure your stock photos are not overused
Finding stock photos that match the aesthetics and style of your website is usually quite simple. However, despite the large number of stock images available, many of the same stock photos are used over and over again on the internet.
Change Image for Facebook Ads
Facebook is an ideal place to run your advertising campaign because it is literally a customer space. Any business that needs to grow needs to focus on targeting Facebook ads to attract potential customers . Stock photos can play an important role in forcing people to click on your ad.
Optimize Your Stock Photos For SEO
There are several ways you can optimize your stock photos to help your ad's visibility. Usually, when you download a stock image, the file is saved as the name of the photographer who took the image. I recommend changing the filename to the keyword your ad is aiming for.
Use Emotional and Attention-grabbing photos in Ads
Emotions are a great way to attract crowds and compel them to click on whatever you have to offer. Ads that depict emotion are more likely to be clicked and can get users to take action.
Put Many Ads in Test
The biggest benefit of using stock photos for advertising is that you have unlimited images at your disposal. There are thousands of images for the same category, and you can explore more options once you've completed one of your drawings.
Use Rights Managed Images
Due to the excessive use of stock images, a license for stock images can ensure originality. Rights-managed licenses ensure that the customer pays for a one-time use of an image with this type of license. This means that if a user wants to use an image for the same or a different reason, they will have to re-purchase the license. By avoiding competitors' use of the same image, rights-managed licenses help ensure the authenticity of ad campaigns.
7 Most Important Poster Elements
Posters are information media made on paper, with digital media or on other types of media, where advertising information is transmitted with images, text and colors.
1- Illustration
Illustration or use of images in advertising posters is one of the fundamental factors to achieve an understanding of the information content by the viewer.
2- Title and typography
They are a fundamental element in advertising. Typography and titles have the responsibility to convey the verbal argument of the poster.
3 - color
The graphic designer responsible for the development of the advertising poster uses semiotics and Gestalt theory to choose the colors that should be part of the poster.
4- Visual order
This sequence allows the visitor to see correctly through all the visual points so that the information can be given in its entirety.
5- Space
Space refers to the amount of free space a poster must have for the information content to be readable.
6- Information
Information must be appropriate to the use of space, and must be clear, precise and relevant. Don't include tables, graphs, or data that distract from the poster's ultimate goal.
7- Visual convention
Visual convention ensures immediate understanding of the advertising poster's message.
