7 Most Important Poster Elements
Posters are information media made on paper, with digital media or on other types of media, where advertising information is transmitted with images, text and colors.
1- Illustration
Illustration or use of images in advertising posters is one of the fundamental factors to achieve an understanding of the information content by the viewer.
2- Title and typography
They are a fundamental element in advertising. Typography and titles have the responsibility to convey the verbal argument of the poster.
3 - color
The graphic designer responsible for the development of the advertising poster uses semiotics and Gestalt theory to choose the colors that should be part of the poster.
4- Visual order
This sequence allows the visitor to see correctly through all the visual points so that the information can be given in its entirety.
5- Space
Space refers to the amount of free space a poster must have for the information content to be readable.
6- Information
Information must be appropriate to the use of space, and must be clear, precise and relevant. Don't include tables, graphs, or data that distract from the poster's ultimate goal.
7- Visual convention
Visual convention ensures immediate understanding of the advertising poster's message.
Finding Stock Photos That Are Not Stock Photos
Many marketers choose stock photos over hiring a professional photographer – saving them time and money. However, they must remember the importance of aligning themselves with the buyer's thought process. Many buyers want to see actual product images or photos closely related to the product. Viewing images that feel unrelated won't force shoppers to click and buy your product; otherwise, it will lower your...
7 Meanings of Color Psychology in Logo Design and Branding
1. Black color
Several well-known brands both foreign and domestic often use black as the color of their logo. What does the color black actually mean?
Black is usually interpreted as a mysterious color as a shadow or something else.
2. Blue color
Blue according to psychology is defined as a color that leaves the impression of calm, peace, and freshness. Therefore, this color is usually used by drinking water company logos .
