7 Meanings of Color Psychology in Logo Design and Branding
1. Black color
Several well-known brands both foreign and domestic often use black as the color of their logo. What does the color black actually mean?
Black is usually interpreted as a mysterious color as a shadow or something else.
2. Blue color
Blue according to psychology is defined as a color that leaves the impression of calm, peace, and freshness. Therefore, this color is usually used by drinking water company logos .
3. Red color
Next, this is the meaning of logo design colors according to psychology which are good for branding. Nothing but red.
Red radiates energy of passion, courage, love and strength. It is also possible that the red color can inspire potential consumers to try a product.
4. Green color
The color of nature is the nickname for the Green. Defined as a source of life, freshness, and a sense of security. Usually this green is used in a technology-based company or beverage. Because it also has the meaning of fertility, the color green also gives the impression of ambition, money, and wealth.
5. Yellow Color
Yellow is the color of joy and hope. Just like the sun's rays that make our day vibrant.
In the world of logo design, the color yellow leaves the impression of happiness and glory. Therefore, in the creative industry yellow is chosen as the color of the branding logo.
6. Brown color
Brown color is identical to the color of wood. Simple is the impression this color gives. If used as a background it will leave a retro or antiquated impression.
Suitable for logos of a company that has been around for a long time.
7. Purple color
Next up is purple. Like black, purple gives a mysterious and seductive impression.
Not only that, purple also means creativity, high imagination and elegance. No wonder the color purple is often used in logos for beauty, fashion, or jewelry products.
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Many marketers choose stock photos over hiring a professional photographer – saving them time and money. However, they must remember the importance of aligning themselves with the buyer's thought process. Many buyers want to see actual product images or photos closely related to the product. Viewing images that feel unrelated won't force shoppers to click and buy your product; otherwise, it will lower your...
7 Most Important Poster Elements
Posters are information media made on paper, with digital media or on other types of media, where advertising information is transmitted with images, text and colors.
1- Illustration
Illustration or use of images in advertising posters is one of the fundamental factors to achieve an understanding of the information content by the viewer.
2- Title and typography
They are a fundamental element in advertising. Typography and titles have the responsibility to convey the verbal argument of the poster.
