To more successfully communicate between sellers and customers, we use AR advertisements. AR advertisements provide a new visualization of products at a richer level. The goal is to be innovative and advanced for mutual benefit. By 2022 (OVR, 2021), advertising spending is predicted to be a minimum of 2.6 billion dollars.
Based on growth trends, there are predictions that the global AR market will reach a value of about $97.76 billion by 2028.
In the competition in the global market, AR advertising examples stood out, i.e., companies and brands.
1. Walmart (a multinational retail corporation)
Walmart has successfully converted its retail stores into test sites, allowing them to serve as both a place to buy and fill online orders. An application has been introduced that facilitates the transfer of goods via the seller’s handheld device, which simplifies complicated individual scans.
Marketers use marketing campaigns to create very interesting, spectacular, and interactive experiences. Among the strongest who use AR marketing are Burger King and Amazon.
5 Great Augmented Reality Advertising Examples For Your Business
2. SNAP
New and very attractive use of the augmented reality that, using AR tools, enables the virtual spraying of paint on already drawn murals in a London street or the use of local lenses to map important landmarks.
To approach the target audience, AR advertising uses digital components based on sites using interactive flyers, interactive 3D models, and websites.
3. ASOS
The use of See my Fit enabled fashion industry actors to work from home. See my fit has at the same time provided an improvement and a new experience for customers.
One of the best ways to justify the use of AR is to study current trends in order to forecast the market’s future.
Thanks to modern technology, the customer will be able to review and analyze the product at home with just a few clicks. In this way, it creates an unbreakable bond with the brand. At the same time, this experience multiplied the visual attention (Awexr, n.d.) and the effect of surprise, as well as increased memory by 70%.
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As the effects of the economic impact of COVID-19 crisis continue to spread and spill over the advertising industry, advertisers are facing the challenge to adapt the advertising message and tactics. Adzze More
A survey conducted by the platform Numerator indicated many industries are shifting their marketing tactics. Mobile billboards trucks start becoming obsolete and less popular due to the lack of targeting, lack of control of the reputation of the drivers and inability to prove how many people are visualizing the ads. Emerging tactics like Advertising with Augmented Reality surged to replace the old school tactics.
The need of a more appealing advertising tactic was triggered by the decline in the power of traditional media. Nowadays there is greater demand for point-of-sale communications and need to precise audience targeting (2). Most of the traditional media compete in crowded categories generating a decrease in the perception and assimilation of the advertising message. The placement of ads at unusual places makes a surprising effect on the target audience enabling the receiver to improve the perception and assimilation of...
The budget used to place a 1 billboard on a high traffic highway for 1 month can be re-allocated to distribute 60,000 pizza box flyer ads. This is sufficient to cover all households of a small town in the USA.
High Return on Advertising Spend
The average ROI is 2.5X. This means, for every 1 dollar the advertiser invested in a pizza flyer campaign, they received at least additional 2.5 dollars of sales.
Advertisers have been using alternative to static billboards as vehicle advertising or digital mobile OOH. However, the use of advertising trucks during the ad campaign has risks as impact on reputation. When the truck carries the brand on the road, it plays the role of a brand ambassador. Any potential incident might risk other people on the road. If the truck driver misbehaves, the brand might suffer in terms of reputation. It is because the audience will associate bad behavior with the business. In addition, advertising trucks have several pitfalls as low return on the ad investment, difficult to track the outcomes and low brand recall. Advertising on trucks cannot pinpoint the exact audience that a business would like to reach. As such, the ad campaign might generate thousands of impressions per day, but only a handful of them will lead to direct action.
Read More: https://www.adzze.com/mobile-billboard-truck-here-is-why-you-should-avoid-it/
Have you ever wondered why some companies can spend billions of dollars on advertising campaigns only to get a few hundreds of customers? Well, the conversion rate has a lot to with the impact of the message on the target audience. It is why unconventional tactics like backpack billboards could be the answer.
Read More: https://www.adzze.com/why-backpack-billboard-is-ideal-for-grassroots-advertising/
Augmented reality is no longer a vision for the future. It is already shaping up as the most significant reality of today. Companies around the world are seeing it an accelerate time to market using AR advertising and improve product ROI right now.
Sources from retail customer experience say that furniture and lifestyle retailer CB2 experienced that the product pages featuring 3D and AR features drove 21% higher revenue per visit and a 13% lift in overall order size. Discussed on...
