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As the effects of the economic impact of COVID-19 crisis continue to spread and spill over the advertising industry, advertisers are facing the challenge to adapt the advertising message and tactics. Adzze More
The introduction of digital billboards has seen the use of the advertising media increase substantially across the US since 2016. Nonetheless, it remains imperative for businesses to consider billboard advertising costs before settling for the media.
How much does it cost to use a billboard in the US?
Along all major roads in the US, billboards are a common sight. What people do not realize is that billboard advertisement costs are not the same everywhere. For instance, businesses in Chicago, Illinois, pay an average of $5,481 per billboard. Within one month, billboards can earn up to 4.9 million impressions per week in Chicago, and about 19.8 million impressions per month. As such, businesses can expect to pay not less than $7 as the cost per thousand viewers, otherwise called cost per mile (CPM).
Still in Chicago, billboard advertising costs vary by the size and type of billboard. For instance, large billboards cost between $1,500 and $5,000 per ad for a single month. On the contrary, a medium billboard costs up to $3,000 per ad per month. However, digital billboards are the most expensive, where businesses pay up to $8,000 per ad per month. It is because they offer flexibility in terms of scheduling messages. Additionally, the messages rotate regularly such that the ad gets maximum exposure.
However, the cost of the billboards varies across states. In Washington DC, a large billboard costs between $14,500 and $45,000 per display for four weeks. Notably, the state is densely populated, which means the CPM is quite high.
Billboards are an expensive affair, especially for small businesses. Interestingly, there are numerous alternatives to spending upwards of $40,000 for four weeks on a billboard. For example, a business could buy a branded car to sell the brand across the country. Besides, such an amount will produce unimaginable impressions when using ambient marketing techniques.
Read More: https://www.adzze.com/why-do-billboard-advertising-costs-matter-to-businesses/
A creative advertising idea is one that is unconventional and novel. The idea enables advertisers to reach the target audience in a way that traditional media cannot. Creative advertising is important because it helps a business achieve two things. In the first place, the idea enables an advertiser to capture the attention of a larger population. Secondly, a creative advertising idea is usually affordable. Therefore, the idea facilitates a cheap and effective advertising campaign.
Creative advertising is essential if businesses are to growth their reach. Today more than ever before, a creative advertising idea is critical. This is because much of the traditional advertising media has become ineffective. Besides, the attention span of customers is shorter today. As such, only the creative tactics will win in the battle for attention.
Some unconventional advertising tactics that are creative
Unconventional advertising refers to low-cost advertising techniques for selling the brand of a business. What this means is that businesses display their brands to the target audience without putting ads in newspapers and billboards. Unconventional advertising is especially critical to small businesses that do not have deep pockets to fund expensive ad campaigns. Oftentimes, the unconventional advertising tactics are creative hence otherwise called guerrilla marketing methods.
Creativity in marketing is the ability to depart from the mainstream with the primary goal of netting more conversions for businesses. For starters, not any run-of-the-mill advertising agency can originate brilliant marketing ideas. As such, it is upon you to find the agency that has the capacity to generate novel advertising ideas. For example, some creative advertising ideas include using hotel key cards and even valet tickets to market your brand.
Hotel key cards and valet tickets are items that are synonymous with affluence. One can only find such items in expensive lodges, hotels, and holiday destinations. What makes these tactics unconventional advertising is, people do not expect to find an ad on hotel key cards. For a moment, one may be surprised. Interestingly, this element of surprise is what makes unconventional advertising effective.
Read More: https://www.adzze.com/creative-advertising-idea-here-some-examples/
Augmented reality is no longer a vision for the future. It is already shaping up as the most significant reality of today. Companies around the world are seeing it an accelerate time to market using AR advertising and improve product ROI right now.
Sources from retail customer experience say that furniture and lifestyle retailer CB2 experienced that the product pages featuring 3D and AR features drove 21% higher revenue per visit and a 13% lift in overall order size. Discussed on marketing dive, 3D content built upon AR advertising can increase conversion by up to 27.96% on retailer websites.
Here the 4 Reasons Why AR Print Advertising is the Future
We are here with solid reasons to incorporate AR advertising into your sales and marketing strategies. And want you to see how marketers run augmented reality OOH. AR simplified the sales cycle drastically. Product images and instructions in a brochure can’t tell the whole story. AR advertising helps customers to understand better and see the hidden features of a product. The ease of experiencing makes the purchasing decision confident and quick. AR advertising can turn any consumer packaging into an interactive Ad. Like the Zapper has been doing for their forward-thinking clients since 2018 and one of the top reasons you should try AR OOH Ads now. Learn more about the power of AR advertising in the future of AR OOH advertising.
Higher brand recall
Generate revenue while standing out
These interactive 3D experiences increase customer engagement and understanding. People buy what they understand. If they are sought with your product, you gain a competitive advantage and incremental revenue along with brand imaging.
Differentiate from competition
Go for cost-cutting and sustainability
Marketers are Using AR Print Marketing
AR advertising is not only a cutting-edge marketing tool but it also a cost-effective option to market your product. They limit the need to create bulk support print material for product demonstration. A minimal and sustainable approach is optimally achieved through AR advertising while standing you out as a forward thinker marketer.
Read More: https://www.adzze.com/here-the-reasons-marketers-are-using-ar-advertising/
To more successfully communicate between sellers and customers, we use AR advertisements. AR advertisements provide a new visualization of products at a richer level. The goal is to be innovative and advanced for mutual benefit. By 2022 (OVR, 2021), advertising spending is predicted to be a minimum of 2.6 billion dollars.
Based on growth trends, there are predictions that the global AR market will reach a value of about $97.76 billion by 2028.
In the competition in the global market, AR advertising examples stood out, i.e., companies and brands.
1. Walmart (a multinational retail corporation)
Walmart has successfully converted its retail stores into test sites, allowing them to serve as both a place to buy and fill online orders. An application has been introduced that facilitates the transfer of goods via the seller’s handheld device, which simplifies complicated individual scans.
Marketers use marketing campaigns to create very interesting, spectacular, and interactive experiences. Among the strongest who use AR marketing are Burger King and Amazon.
5 Great Augmented Reality Advertising Examples For Your Business
2. SNAP
New and very attractive use of the augmented reality that, using AR tools, enables the virtual spraying of paint on already drawn murals in a London street or the use of local lenses to map important landmarks.
To approach the target audience, AR advertising uses digital components based on sites using interactive flyers, interactive 3D models, and websites.
3. ASOS
The use of See my Fit enabled fashion industry actors to work from home. See my fit has at the same time provided an improvement and a new experience for customers.
One of the best ways to justify the use of AR is to study current trends in order to forecast the market’s future.
Thanks to modern technology, the customer will be able to review and analyze the product at home with just a few clicks. In this way, it creates an unbreakable bond with the brand. At the same time, this experience multiplied the visual attention (Awexr, n.d.) and the effect of surprise, as well as increased memory by 70%.
Your advertisement is printed on door hangers and distributed to the households in the zip code or areas that were selected according to the marketing campaign. Adzze technology solutions are used to target demographic profiles such as income, age, ethnicity, marital status, so that we hit your exact target-market ensuring the door hanger delivery. In addition, the segmentation method enables to evaluate annual spend criteria so that you have a better insight into the spend behavior of the target audience. The consumers will be positively surprised if the door hanger brings them value as coupons or discounts. The advertiser must partner with the capable door hanger distributors to ensure to track the door hanger delivery to the targeted addresses. Typically, the return of the Door Hanger Advertising investment is 3x, this means for every $1 invested, the advertiser receives $3 back (you can see more details on the ROI calculation at the end of this article)
Hanger Advertising
The industry will shift to Stay-at-Home Ad options
The after-effect of this development will be an unavoidable reduction in patronage for the billboard advertising companies. Billboard companies will eventually have to sit it out with the hope that they can still reclaim their market share in the end. However, smaller businesses and other brands that depended on their strategic displays to market their brands may not be so patient. Just as major clients like hoteliers, airlines, and cinemas are on pause mode, smaller brands are quickly pulling away and leveraging alternative media and in-home advertising to preach their brands.
Billboard companies may not only be counting their losses in billions of dollars, many of their customers might have moved on to embrace other more pocket-friendly advertising alternatives. These alternatives are indoor-directed, and have proven to be equally effective, perhaps even more effective than the conventional outdoor methods. Aside from the fact that they are more expensive, it is difficult to track engagement for out-of-home ads. In fact, small businesses face more challenges trying to get a marketing space in the highly competitive ad industry.
The advertising industry is an ever-evolving space, particularly because of the constant shifts in behavior and location of the consumers of advertising. Door hanger advertisement is one of the new waves of changes sweeping across the advertising industry, and it has obviously come to stay. The emergence of new technologies and the never-ending need to minimize marketing costs and optimize sales are other significant factors which contribute to such innovations in advertising.
Door Hanger Advertisements
Incorporated Augmented Reality to Door Hanger Advertisements
Now you can incorporate Augmented Reality (AR) to your advertising materials adding life to your ads. Augmented Reality can be used as a brand awareness tool at very points of marketing. When it comes to ad conversion rate, it depends on how impressive your advertisement is. Therefore, use of AR advertising makes it possible for brands to generate a higher Ad recall rate.
According to statistics, 40% of consumers say they would pay more for a product that they could customize in AR. Besides, nearly 1 Billion people worldwide use AR (Augmented Reality) in different application areas. When it comes to ad conversion rate, it depends on how impressive your advertisement is. Therefore, use of AR advertising makes it possible for brands to generate a higher Ad recall rate.
As the market keeps moving towards more profitable business models, so should your business too. You probably have heard about low-cost advertising campaigns such as door hanger advertisement, but perhaps didn’t give much thought to it. The truth is, you really should. Here, we provide 5 hot reasons why you should incorporate door hanger advertising into your marketing strategy.
Actually, if you’re a start-up, you probably should make this one of your primary methods of advertising. Obviously, if there are cheaper and effective means of advertisement, you definitely want to avoid expensive billboard and digital ads.
Door Hanger Advertisements Are Effective For The Following Reasons
Door hanger advertisements are difficult to miss. Unlike mail deliveries and billboards, door hangers are typically in front of your target audience. Advertisements placed on door handles are impossible to miss, as you can’t go through a door and not turn the handle or knob.
Read More: https://www.adzze.com/5-reasons-why-you-should-explore-door-hanger-advertisements/
When it comes to grocery stores ads, one should simply focus on supermarket advertising. Supermarket advertising involves the use of displays in various parts of the supermarket and also includes the use of shelves, register, receipts, and the shopping cart. Supermarket advertising and grocery stores ads will get your products and services seen in several cities especially if you are dealing with a franchise. Some methods of this in-store advertising technique include the use of shopping carts, shelves, receipts, and checkout dividers. Shelf display ads involve placing small placards on product shelves to promote new products or new deals. Shopping cart advertising is obvious. They are also referred to as SmartSource carts. Advertising on the back of the receipt is register receipt advertising. The most common and inexpensive grocery stores ads method is the checkout divider advertising.
Why you should opt for grocery store advertising
Let’s bounce some ideas?
Many businesses are overlooking a powerful marketing strategy in grocery store advertising. This is in-store advertising that gets to the customer while running shopping errands. It is an effective way of promoting products and services at a point of sale at a time which highly interests the customers. In 2018, the size of the overall grocery market was $632 billion. Estimates are that advertising expenditure in the US alone would amount to 2.19 billion dollars in 2019. The figure keeps going up because groceries are a necessity.
Grocery dividers are not required at this time
Grocery dividers bring order and customers use them to avoid mixing up items. You can place your ad too so that potential customers reads it. But there is one major issue. Grocery dividers are grocery stores ads that one can feel through touch. In this period of the COVID-19 pandemic, one of the measures in place is doing away with handshakes or touching surfaces. Using a divider is equivalent to shaking several hands.
Online grocery advertising
According to statistics, the average grocery shopping trip takes 41 minutes. That is plenty of interaction time to contract the virus during the pandemic.47% of US Millennials do their grocery shopping online. This means that almost half of the population is buying things online.
Read More: https://www.adzze.com/how-your-business-should-approach-grocery-stores-ads/
The emergence of Coronavirus pandemic has brought challenges to the global marketing industry. This is because the traditional OOH marketing methods are no longer effective, after the government urged people to stay and work from home to control spread of the deadly virus. However, on the other side there are great opportunities that marketers can leverage on, and still reach their target audience. Marketing activation with sanitizing kiosks is one of the best approaches to reach the target audience. So, how does the concept of activation with sanitizing kiosks work?
How the concept of Market Activation with Sanitizing Kiosks Works
The Center for Disease Control and Prevention in collaboration with World Health Organization continues to advocate for regular hand sanitization as an effective approach against Coronavirus. Thus, as the economy reopens after months of lockdown and global cessation of movements, we see hand sanitization kiosks have been installed within all public areas. This includes entry and exit points at the shopping malls, the government offices, places of worship, and even shop fronts across the streets. Thus, marketers have a great opportunity and can target their customers as they walk in and out of the hand sanitization locations.
The hand sanitization kiosks feature static or digital displays. Marketers can come up with custom adverts placed at the static or the digital screens, in order to reach the target audience. Activation with sanitization kiosks is the latest trend and one that offers several benefits to the marketers. Here are some of the advantages of using this approach to reach your target customers.
1. Delivers a Sensitive Message
Activation with sanitizing kiosks is beneficial since it helps the advertisers to deliver a sensitive message to their audience. First, the approach shows the target customer that the advertiser cares about the customer, hence the reason for supplying the hand sanitization kiosks. Thus, the focus is not only on market activation, but also on the well-being of the customers. Thus, the customer sees the associated brand as a valuable partner and forms a lasting connection with the brand.
Read More : https://www.adzze.com/marketing-activation-with-sanitizing-kiosks/
Marketers are now focusing on innovative and unconventional advertising methods that reach people in their safe places. Guerilla marketing is quite a trend among advertisers. It uses unconventional and innovative advertising. Creative advertising can grab people’s attention more quickly than any other traditional form of advertising. These advertising methods include door hanger flyers that will reach target audiences by door hanger flyer distributors.
Is advertising through the door hanger flyer distributor cost-effective?
Traditional advertising methods, such as printed materials and billboards, are not producing the desired results. These old advertising methods are becoming outdated, and people don’t find them attractive anymore. Not only are they becoming ineffective, but they are also very expensive. Let’s consider the cost of billboards per month. The cost of a billboard depends on size, format, creativity, demographics, and location. It will cost you around 14,000 to 2,000 per month in a larger market. Moreover, with old methods, you can’t identify whether they reach your target audience. Also, you can not scan the impression through traditional billboards.
On the other hand, when advertising through door hanger flyer distributors, you are sending your advertisement directly to the hand of the target consumer. The cost of a door hanger flyer depends upon the design, total units produced, shipping cost, and distribution location. After considering all the factors and working with the best door hanger flyer distributors and companies, it will cost between $0.25 and $0.60 per unit. With the cost of one month of billboards, you can distribute door hangers and flyers with customized messages to 50,000 households.
How does advertising through door hanger flyers work?
The advertisement is printed on door hanger flyers and distributed to the target location or houses. When a consumer sees an ad in an unexpected place, it produces a cognitive stimulus in the brain and makes it memorable. It will increase the brand’s recall rate and visibility rate. The GPS will track the door hanger flyer distributors during the distribution of door hangers. It will ensure that distributors make sure that the door hanger flyer reaches the right audience. When campaigns end, you can see the report of GPS mapping and distribution points.
Read More: https://www.adzze.com/how-to-identify-the-best-door-hanger-flyer-distributors/
The need of a more appealing advertising tactic was triggered by the decline in the power of traditional media. Nowadays there is greater demand for point-of-sale communications and need to precise audience targeting (2). Most of the traditional media compete in crowded categories generating a decrease in the perception and assimilation of the advertising message. The placement of ads at unusual places makes a surprising effect on the target audience enabling the receiver to improve the perception and assimilation of the message (2). One sub-segment of Ambient Advertising is In-the-Hand Advertising.
Ambient Marketing
This concept relies on placing ads on consumables that the target audience cannot ignore as they have to take them in their hands. Such consumables can be: drink coasters, pizza boxes, coffee cups, door hangers, pharmacy bags. This is also often referred as guerrilla tactics.
Let’s bounce some ideas?
Ambient Marketing ideas:
1. Hotel Key Cards
Travelers are affluent audience. Hotel guests are high spend consumers as they are constantly looking for new shopping, food and tourism experiences. The guests receive the hotel key cards with ads on it with promotions and discounts from the best restaurants and touristic events. The advertisement cannot be ignored, hotel guests must take the keys (and the Ad) in their hands. Each hotel guests views the ad 6-8 times per day. The average hotel will have 115 rooms and 65% average occupancy rate and 3 nights stay. This deliver a total reach of 970 guests per hotel and 0.1M impressions per month.
3. Pharmacy Bags
healthcare message
The advertisement is printed on pharmacy prescription bags and distributed to the stores the advertiser selected. The consumer literally touches the ad and eventually bring it to their home. Pharmacy Bag Advertising creates additional exposure to other viewers since sometimes the consumers place the bags on their table at home. Pharmacy Bag Advertising is an outstanding tactics to reach consumers with their mind in healthcare.
