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As the effects of the economic impact of COVID-19 crisis continue to spread and spill over the advertising industry, advertisers are facing the challenge to adapt the advertising message and tactics. Adzze More
A survey conducted by the platform Numerator indicated many industries are shifting their marketing tactics. Mobile billboards trucks start becoming obsolete and less popular due to the lack of targeting, lack of control of the reputation of the drivers and inability to prove how many people are visualizing the ads. Emerging tactics like Advertising with Augmented Reality surged to replace the old school tactics.
Advertising Coasters advertising is a creative, effective and affordable option to spread your message in a relaxing environment.
Today’s consumers are overwhelmed with advertising messages. The average US-consumer is exposed to approximately 3,000 advertising messages in only one day (1). This limits drastically the attention span of consumers due to advertiser’s intense attempts of persuasion.
Read More: https://www.adzze.com/advertising-bar-coasters/
AR technology has created a buzz in marketing agencies. People are gaining access to unlimited benefits by incorporating AR into advertising strategies. AR advertising agencies are using different methods to use AR for advertisements. According to the survey, 48% of people use AR technology for shopping. They are willing to buy more because they can use AR technology. AR technology will allow you to feel the products and visualize them. After that, you will have a good idea of whether you want to purchase it or not.
Read More: https://www.adzze.com/partnering-with-ar-advertising-agencies-can-bring-your-marketing/
AR technology has created a buzz in marketing agencies. People are gaining access to unlimited benefits by incorporating AR into advertising strategies. AR advertising agencies are using different methods to use AR for advertisements. According to the survey, 48% of people use AR technology for shopping. They are willing to buy more because they can use AR technology. AR technology will allow you to feel the products and visualize them. After that, you will have a good idea of whether you want to purchase it or not.
Read More: https://www.adzze.com/partnering-with-ar-advertising-agencies-can-bring-your-marketing/
There are so many options available online for healthcare. Also, there have been various research that proves that advertising is a must for healthcare to be done through healthcare advertising agencies. Healthcare advertising agencies find creative and innovative ideas. You can boost your healthcare marketing with these ideas.
Read More: https://www.adzze.com/the-top-advertising-strategies-for-healthcare-advertising-agencies/
Adzze has been adapting the advertising vehicles to a more sensitive message. The team has working on extending its capabilities to offer advertising vehicles that can reach the consumers at their safest place: at home. One of these concepts uses pizza boxes as advertising space. Think of this as small moving billboard that gets delivered at the consumer’s home. Studies demonstrated that this type of ads can evoke an 80% recall rate (8 out of 10 households individuals remember to see an ad on the pizza box) with an average ROI of 150%. This means, for every 1 dollar the advertiser invested in a pizza box advertising campaign, they received at least additional 2.5 dollars of sales. For more details see the article Estimating the ROI of Pizza Box Marketing.
COVID-19 has had many effects that we will be facing for many years. It has changed our perspective on how we approach life. With that, it also changes marketing strategies. Amidst all the consequences of pandemics, marketers are approaching QR codes in advertising for smart marketing targeting. People have started to prefer working from home. So marketers have to develop ideas to entertain people with marketing strategies that reach them in their homes.
Using coffee cups, door hangers, pizza boxes, and bar coasters for marketing is a smart way of advertising. People can access your advertisement and learn more about your product and brand while sitting in the comfort of their own homes. Moreover, they are less expensive than traditional advertising methods like billboards.
