The need of a more appealing advertising tactic was triggered by the decline in the power of traditional media. Nowadays there is greater demand for point-of-sale communications and need to precise audience targeting (2). Most of the traditional media compete in crowded categories generating a decrease in the perception and assimilation of the advertising message. The placement of ads at unusual places makes a surprising effect on the target audience enabling the receiver to improve the perception and assimilation of the message (2). One sub-segment of Ambient Advertising is In-the-Hand Advertising.
Ambient Marketing
This concept relies on placing ads on consumables that the target audience cannot ignore as they have to take them in their hands. Such consumables can be: drink coasters, pizza boxes, coffee cups, door hangers, pharmacy bags. This is also often referred as guerrilla tactics.
Let’s bounce some ideas?
Ambient Marketing ideas:
1. Hotel Key Cards
Travelers are affluent audience. Hotel guests are high spend consumers as they are constantly looking for new shopping, food and tourism experiences. The guests receive the hotel key cards with ads on it with promotions and discounts from the best restaurants and touristic events. The advertisement cannot be ignored, hotel guests must take the keys (and the Ad) in their hands. Each hotel guests views the ad 6-8 times per day. The average hotel will have 115 rooms and 65% average occupancy rate and 3 nights stay. This deliver a total reach of 970 guests per hotel and 0.1M impressions per month.
3. Pharmacy Bags
healthcare message
The advertisement is printed on pharmacy prescription bags and distributed to the stores the advertiser selected. The consumer literally touches the ad and eventually bring it to their home. Pharmacy Bag Advertising creates additional exposure to other viewers since sometimes the consumers place the bags on their table at home. Pharmacy Bag Advertising is an outstanding tactics to reach consumers with their mind in healthcare.
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As the effects of the economic impact of COVID-19 crisis continue to spread and spill over the advertising industry, advertisers are facing the challenge to adapt the advertising message and tactics. Adzze More
The emergence of Coronavirus pandemic has brought challenges to the global marketing industry. This is because the traditional OOH marketing methods are no longer effective, after the government urged people to stay and work from home to control spread of the deadly virus. However, on the other side there are great opportunities that marketers can leverage on, and still reach their target audience. Marketing activation with sanitizing kiosks is one of the best approaches to reach the target audience....
Advertisers have been using alternative to static billboards as vehicle advertising or digital mobile OOH. However, the use of advertising trucks during the ad campaign has risks as impact on reputation. When the truck carries the brand on the road, it plays the role of a brand ambassador. Any potential incident might risk other people on the road. If the truck driver misbehaves, the brand might suffer in terms of reputation. It is because the audience will associate bad behavior with the business. In addition, advertising trucks have several pitfalls as low return on the ad investment, difficult to track the outcomes and low brand recall. Advertising on trucks cannot pinpoint the exact audience that a business would like to reach. As such, the ad campaign might generate thousands of impressions per day, but only a handful of them will lead to direct action.
Read More: https://www.adzze.com/mobile-billboard-truck-here-is-why-you-should-avoid-it/
Adzze has been working with its clients to adapt to a more sensitive message. The team has been extending the capabilities to offer advertising options that can reach the consumers at their safest place: at home.
One of these concepts uses bar coasters as ad space that gets delivered together with your ordered drinks at the homes of the audience.
Read More: https://www.adzze.com/product-bar-advertising/
A creative advertising idea is one that is unconventional and novel. The idea enables advertisers to reach the target audience in a way that traditional media cannot. Creative advertising is important because it helps a business achieve two things. In the first place, the idea enables an advertiser to capture the attention of a larger population. Secondly, a creative advertising idea is usually affordable. Therefore, the idea facilitates a cheap and effective advertising campaign.
Your advertisement is printed on door hangers and distributed to the households in the zip code or areas that were selected according to the marketing campaign. Adzze technology solutions are used to target demographic profiles such as income, age, ethnicity, marital status, so that we hit your exact target-market ensuring the door hanger delivery. In addition, the segmentation method enables to evaluate annual spend criteria so that you have a better insight into the spend behavior of the target audience....
The advertisement is printed on pizza boxes (or pizza box flyer) and shipped to the pizzerias that the advertiser selected. The advertising pizza venues distribute to the consumers locally or they deliver at their homes. These venues are recognized pizza chains, so the advertiser has exposure to reputable brands. The pizza box ads get delivered in the hands of the consumers at their homes reaching on average 45 min of brand exposure. Sometimes the consumer leaves the pizza in the...
