The need of a more appealing advertising tactic was triggered by the decline in the power of traditional media. Nowadays there is greater demand for point-of-sale communications and need to precise audience targeting (2). Most of the traditional media compete in crowded categories generating a decrease in the perception and assimilation of the advertising message. The placement of ads at unusual places makes a surprising effect on the target audience enabling the receiver to improve the perception and assimilation of the message (2). One sub-segment of Ambient Advertising is In-the-Hand Advertising.
Ambient Marketing
This concept relies on placing ads on consumables that the target audience cannot ignore as they have to take them in their hands. Such consumables can be: drink coasters, pizza boxes, coffee cups, door hangers, pharmacy bags. This is also often referred as guerrilla tactics.
Let’s bounce some ideas?
Ambient Marketing ideas:
1. Hotel Key Cards
Travelers are affluent audience. Hotel guests are high spend consumers as they are constantly looking for new shopping, food and tourism experiences. The guests receive the hotel key cards with ads on it with promotions and discounts from the best restaurants and touristic events. The advertisement cannot be ignored, hotel guests must take the keys (and the Ad) in their hands. Each hotel guests views the ad 6-8 times per day. The average hotel will have 115 rooms and 65% average occupancy rate and 3 nights stay. This deliver a total reach of 970 guests per hotel and 0.1M impressions per month.
3. Pharmacy Bags
healthcare message
The advertisement is printed on pharmacy prescription bags and distributed to the stores the advertiser selected. The consumer literally touches the ad and eventually bring it to their home. Pharmacy Bag Advertising creates additional exposure to other viewers since sometimes the consumers place the bags on their table at home. Pharmacy Bag Advertising is an outstanding tactics to reach consumers with their mind in healthcare.
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As the effects of the economic impact of COVID-19 crisis continue to spread and spill over the advertising industry, advertisers are facing the challenge to adapt the advertising message and tactics. Adzze More
Your advertisement is printed on door hangers and distributed to the households in the zip code or areas that were selected according to the marketing campaign. Adzze technology solutions are used to target demographic profiles such as income, age, ethnicity, marital status, so that we hit your exact target-market ensuring the door hanger delivery. In addition, the segmentation method enables to evaluate annual spend criteria so that you have a better insight into the spend behavior of the target audience....
Along all major roads in the US, billboards are a common sight. What people do not realize is that billboard advertisement costs are not the same everywhere. For instance, businesses in Chicago, Illinois, pay an average of $5,481 per billboard. Within one month, billboards can earn up to 4.9 million impressions per week in Chicago, and about 19.8 million impressions per month. As such, businesses can expect to pay not less than $7 as the cost per thousand viewers, otherwise...
Grocery divider helps ensure order in the shopping cart and at the checkout lane. Besides, marketers use the grocery divider to advertise their brand. Grocery divider advertising is becoming common, based on its effectiveness in targeting the customers. To understand how effective grocery divider advertising is, let us look at how the method of advertising works.
Read More: https://www.adzze.com/is-grocery-divider-advertising-a-good-marketing-tactics/
A creative advertising idea is one that is unconventional and novel. The idea enables advertisers to reach the target audience in a way that traditional media cannot. Creative advertising is important because it helps a business achieve two things. In the first place, the idea enables an advertiser to capture the attention of a larger population. Secondly, a creative advertising idea is usually affordable. Therefore, the idea facilitates a cheap and effective advertising campaign.
Guerilla advertising is all about creating a surprise, to capture the attention of target audience. Therefore, there is a high potential for leaving a lasting effect on the target audience. Eventually, the customers will keep buying a brand that makes them happy.
It is All about Establishing Lasting Relationships
Imagine an advertisement method that will establish a lasting relationship with the target audience. That is all the guerilla marketing is about! Ideally, the advertisers focus on using unconventional approaches while the overall goal is to leave an impression in the heart of the customer. Overtime, a lasting relationship is established. Therefore, guerilla advertising has a high potential for generating a reliable buyer.
Read More: https://www.adzze.com/what-is-guerilla-marketing-during-a-pandemic/
According to statistics, the economic impact of virtual reality is predicted to reach a staggering $29.5 Billion in 2021. Marketers can use the technology to create interactive user experiences and enable the consumers to get up close and personal with the products or services.
Augmented Reality in Advertising
Here are great ideas of how to use augmented reality to market effectively.
1. Improve Buyer Awareness
Augmented reality plays a critical role when it comes to generating user experiences. Brands are using AR to educate their customers, hence increasing the customer’s awareness. Customers can use the technology to move around your store, without leaving the comfort of their homes. That way, AR enables the businesses to deliver better product awareness in an effective manner.
Read More: https://www.adzze.com/the-future-of-augmented-reality-in-advertising/
