The average US-consumer is exposed to approximately 3,000 advertising messages in only one day (1). Facing this permanent flooding of attempts of persuasion, many people feel constricted in their freedom to make independent consumption decisions. By confronting consumers repeatedly with the same type of traditional advertisements they become familiar with these measures which cause a wearout effect. For that reason, particularly classical types of advertising lose their power to attract consumers’ attention
To win the competition for attention, many marketers promote their products more aggressively by using more and more advertising activities (2). This attempt, however, appears counterproductive, because it requires a higher advertising budget and, most importantly, it prompts even stronger avoidance behavior and wearout effects (2).
One emerging trend is In-the-Hand Advertising. This concept relies on placing ads on consumables that the target audience can’t ignore as they have to take them in their hands. Such consumables can be: door hangers, pizza box toppers, prescription bags, drink coasters, Custom Coffee Sleeves, hotel key cards.
Read More: https://www.adzze.com/custom-coffee-sleeves-your-consumer-literally-grabbing-your-brand/
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As the effects of the economic impact of COVID-19 crisis continue to spread and spill over the advertising industry, advertisers are facing the challenge to adapt the advertising message and tactics. Adzze More
Advertisers have been using alternative to static billboards as vehicle advertising or digital mobile OOH. However, the use of advertising trucks during the ad campaign has risks as impact on reputation. When the truck carries the brand on the road, it plays the role of a brand ambassador. Any potential incident might risk other people on the road. If the truck driver misbehaves, the brand might suffer in terms of reputation. It is because the audience will associate bad behavior with the business. In addition, advertising trucks have several pitfalls as low return on the ad investment, difficult to track the outcomes and low brand recall. Advertising on trucks cannot pinpoint the exact audience that a business would like to reach. As such, the ad campaign might generate thousands of impressions per day, but only a handful of them will lead to direct action.
Read More: https://www.adzze.com/mobile-billboard-truck-here-is-why-you-should-avoid-it/
Door hanger flyers are becoming very popular among advertisers and the marketing industry. Marketers are adapting to working with door-hanger distribution companies to promote their brands. Door hangers and flyers are a type of guerilla marketing. Guerrilla marketing adopts untraditional and creative advertising ideas and implements them in the best way possible. We are already familiar with the consequences of pandemics. People prefer to work and stay at home for their health. In this situation, to keep running the advertising...
To more successfully communicate between sellers and customers, we use AR advertisements. AR advertisements provide a new visualization of products at a richer level. The goal is to be innovative and advanced for mutual benefit. By 2022 (OVR, 2021), advertising spending is predicted to be a minimum of 2.6 billion dollars.
Based on growth trends, there are predictions that the global AR market will reach a value of about $97.76 billion by 2028.
In the competition in the global market, AR advertising...
A creative advertising idea is one that is unconventional and novel. The idea enables advertisers to reach the target audience in a way that traditional media cannot. Creative advertising is important because it helps a business achieve two things. In the first place, the idea enables an advertiser to capture the attention of a larger population. Secondly, a creative advertising idea is usually affordable. Therefore, the idea facilitates a cheap and effective advertising campaign.
Guerilla advertising is all about creating a surprise, to capture the attention of target audience. Therefore, there is a high potential for leaving a lasting effect on the target audience. Eventually, the customers will keep buying a brand that makes them happy.
It is All about Establishing Lasting Relationships
Imagine an advertisement method that will establish a lasting relationship with the target audience. That is all the guerilla marketing is about! Ideally, the advertisers focus on using unconventional approaches while the overall goal is to leave an impression in the heart of the customer. Overtime, a lasting relationship is established. Therefore, guerilla advertising has a high potential for generating a reliable buyer.
Read More: https://www.adzze.com/what-is-guerilla-marketing-during-a-pandemic/
The advertisement is printed on pizza boxes (or pizza box flyer) and shipped to the pizzerias that the advertiser selected. The advertising pizza venues distribute to the consumers locally or they deliver at their homes. These venues are recognized pizza chains, so the advertiser has exposure to reputable brands. The pizza box ads get delivered in the hands of the consumers at their homes reaching on average 45 min of brand exposure. Sometimes the consumer leaves the pizza in the...
