Brands, here are 5 reasons to tune into in-app advertising thedrum.com Savvy marketers are always looking for what’s next. With more channels now available than ever before to reach consumers – from TV to web to social media â€...

By 2032, AI-enabled Advertising Could Account For $1.3 Trillion In Ad Revenue - Forbes India forbesindia.com Advances in AI could result in marketers increasingly tying together products, consumer and advertising experiences, says the business intelligence director at ...

With focus on kids, govt curbs misleading ads; prohibits surrogate advertisements indianexpress.com As per the guidelines, surrogate advertisement refers to an advertisement for products or services, whose advertising is otherwise prohibited or restricted by t...

How Programmatic Advertising Allows Pharma to Execute Targeted Ad Campaigns pharmexec.com While the pharmaceutical industry has historically lagged behind other industries in the overall shift to programmatic advertising, the pandemic accelerated thi...