Brands, here are 5 reasons to tune into in-app advertising thedrum.com Savvy marketers are always looking for what’s next. With more channels now available than ever before to reach consumers – from TV to web to social media â€...

Advertisers want BARC to report landing page data separately - Exchange4media exchange4media.com Marketers believe the ratings that happen due to the use of landing page are meaningless as what matters to them is the amount of traction that their campaign r...

MediaVillage Introduces AvrioB2B Self-Publishing and Search Platform for Advertising-Supported Companies finance.yahoo.com MediaVillage has introduced AvrioB2B, a business-to-business self-publishing and search solution for the advertising-supported media community....

Ads go green: Irish advertising industry unites to launch Ad Net Zero climate action push irishtimes.com Initiative led by IAPI calls on ad business to encourage consumers to make more sustainable choices...