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Advertising
Added on 16 June 2022
Video streaming platforms return to splurge on outdoor advertising
livemint.com
Netflix, Amazon Prime Video, Disney+ Hotstar, ZEE5 and even regional players are looking at billboards, hoardings, metro stations and airports, to promote individual shows and movies or the platform itself. ....
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Advertising
Added on 16 June 2022
Advertisers want BARC to report landing page data separately - Exchange4media
exchange4media.com
Marketers believe the ratings that happen due to the use of landing page are meaningless as what matters to them is the amount of traction that their campaign r...
Advertising
Added on 16 June 2022
How Programmatic Advertising Allows Pharma to Execute Targeted Ad Campaigns
pharmexec.com
While the pharmaceutical industry has historically lagged behind other industries in the overall shift to programmatic advertising, the pandemic accelerated thi...
Advertising
Added on 16 June 2022
Ad volume of celebrity-endorsed advertising jumped up by six percent in IPL 15 over IPL 14: Report | The Financial Express
financialexpress.com
Celebrity-endorsed advertising accounted for 54% of total ad volume in IPL 15...
Advertising
Added on 17 January
The Evolution of Advertising: Digital Strategies in Public Spaces
Digital technology has changed the nature of promotion, but every day is a revolutionary day in fast-paced advertising circles.
Advertising
Added on 15 June 2023
The Role of Targeting in Online Advertising
As the digital world continues to shift and evolve, online advertising has become more complex than ever before.
Advertising
Added on 16 June 2022
Initiative Helps Advertisers Fund Journalism in Wartime
adweek.com
Brands4News.org, a new industry initiative officially launching today, is working to mitigate the problem of brands pulling ad spend...
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