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Advertising
Added on 16 June 2022
Video streaming platforms return to splurge on outdoor advertising
livemint.com
Netflix, Amazon Prime Video, Disney+ Hotstar, ZEE5 and even regional players are looking at billboards, hoardings, metro stations and airports, to promote individual shows and movies or the platform itself. ....
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Advertising
Added on 16 June 2022
MediaVillage Introduces AvrioB2B Self-Publishing and Search Platform for Advertising-Supported Companies
finance.yahoo.com
MediaVillage has introduced AvrioB2B, a business-to-business self-publishing and search solution for the advertising-supported media community....
Advertising
Added on 30 June 2022
Is Cinema Advertising Still Effective in a World Ruled by Digital Advertising?
Cinema seems to be one of the main activities that people really want to return to ever since the pandemic calmed down.
Advertising
Added on 16 June 2022
How Programmatic Advertising Allows Pharma to Execute Targeted Ad Campaigns
pharmexec.com
While the pharmaceutical industry has historically lagged behind other industries in the overall shift to programmatic advertising, the pandemic accelerated thi...
Advertising
Added on 16 June 2022
Ad volume of celebrity-endorsed advertising jumped up by six percent in IPL 15 over IPL 14: Report | The Financial Express
financialexpress.com
Celebrity-endorsed advertising accounted for 54% of total ad volume in IPL 15...
Advertising
Added on 16 June 2022
With focus on kids, govt curbs misleading ads; prohibits surrogate advertisements
indianexpress.com
As per the guidelines, surrogate advertisement refers to an advertisement for products or services, whose advertising is otherwise prohibited or restricted by t...
Advertising
Added on 17 January 2024
The Evolution of Advertising: Digital Strategies in Public Spaces
Digital technology has changed the nature of promotion, but every day is a revolutionary day in fast-paced advertising circles.
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