Gone are those days, when advertising was restricted to mainstream promotions and media such as TV, Radio, newspaper or other visible publicity channels. Today it is more about branding, brand visibility, advertising across digital platforms and reaching out to the right target audience. In their attempt to do so, ad agencies have had to integrate themselves with the technological advancements, prep up their resources and involve a proactive team in their organizations.
The scenario is no different when it comes to Advertising agency in Pune as organizations have to make continual effort to channelize their resources to deliver what are best possible results for their clients. This explains why integrated agencies have a lot to offer in terms of marketing services as they function as mainline advertising agencies and online advertising agency.
What is an integrated advertising?
The term “integrated” encompasses a whole host of creative services which the agencies have in offer for their clients. They are now a combination of what an advertising agency has in offer in combination with the works of an online advertising agency. Broadly speaking the services provided by Xebec Communications, a reputed integrated advertising agency in Pune include:
-Advertising Brand Building
-Media Planning and Buying
-Public Relations
-Market Research
-Digital Marketing
-Creative solutions for marketing
-Creative and Designing
-Branding and consultancy
The process of branding and brand building is a long-drawn process for ad agencies that involves teamwork, long hours of work, brainstorming sessions for ideas and creative solutions by the experienced team of creative and strategy experts.
Online Advertising and Digital Marketing solutions
In the present times of digital era, the word ‘advertising agency’ has attained a whole new meaning that includes online advertising agency running social media campaigns, brand building, along with the conservative advertising. Use of online tools and various digital platforms for effective advertising, know-how of the right technology and tools, understanding of ‘what works’ and ‘what does not’ with marketing solutions goes a long way for effective digital marketing. With the augmentation of digital technology and marketing tools, effective use of tools and application of knowledge is important to draw attention of the large customer base as well as to reach out to the right target audience.
It is about reaching out to the right target audience
Whether it is about introducing the brand to the world or it is about maintaining the customer base or whether it is about targeting new customers advertising has become an almost inevitable vehicle in the brand building process. The key of course is to be there at the time when the customers are looking out for you. While integrated services are the right approach to address most of the marketing solutions in the present times, ad agencies like Xebec have consistently been leading the way in terms of innovation and creative strategy is concerned.
Xebec is a renowned integrated advertising agency in Pune having an experience of handling clients across diverse industry verticals and specialization. With a rich experience spanning over 25 years, the company comprises of a dynamic and professional team of experts from the areas including creative and management.
