1. Remember the numbers
Another trigger that works flawlessly is the numbers before-after . For example, Oles at the beginning of the video says that in this case we will look at how to increase revenue from $ 200 to $ 4,000. And this pushes not just to watch the video, but to take a pen and carefully write down the tricks and chips that our student uses:
Find the right people
Visitors tend to trust those who look more like them. That's why stories work so well. If a person saw himself in your customer and read about the benefits of the product, he will buy it. Number of top brands has very strong positive reviews on different resources on the internet just like slick uk deals coupons site slickukdeals.com/vouchers/all.
Also do not clear the review to shine. Indeed, sometimes the text with “asychki” and various informal words is trusted much more than carefully read by the corrector. Although no, it’s better to clean up the mistakes, but leave interesting words and phrases :)
Make sure that you post reviews that resonate with the needs and problems of your target audience and motivate visitors to click the button. A listing of the merits will not be enough.
Have doubts about your customers preferences? Read “How to understand the client: 5 ways to study your target audience in detail” .
2. Use the influence of leaders
After all, the subscribers of the leaders are those people who want to be like them. Therefore, they trust the opinion of the idol. And even advertising in the form of reviews is accepted more loyally.
This technique works well for both a new business and a large enterprise. The only difference is the scale of the blogger or entrepreneur you are contacting.
Invite opinion leaders to attend your event. And thus you will receive effective advertising in the form of impressions from the summit:
3. Choose the perfect length
Very often you can hear the phrase: “Reviews should be short, no one reads long texts.” Do you agree with that?
There is no specific rule on how many words there should be in an effective feedback. Because it is not quantity that convinces, but quality. If the review smoothly leads the reader down a spiral (according to the scheme that I gave above, remember?), Then it will be read to the end. Just to find out how the story ended.
Give visitors as much information as they need to make a decision.
Check if your review answers some or all of these questions:
What made the customer search for your product / service?
What kind of problem did he want to solve?
How has your product / participation in the program influenced his life?
Did the client solve the problem?
How has this improved his business / social / family life, etc.?
This is a sample list. Supplement, expand, change it.
Remember negative reviews
What do you do with complaints about your company or product? Naturally, you don’t place them on landings and don’t particularly advertise them. But do you clean up these reviews on social networks or in the comments on the blog? Tell us how you behave when they write something unpleasant to you about the product in which you have invested your soul. Write about this in the comments below.
So, a certain number of negative reviews helps your business. 68% of visitors trust the company more if they see negative ratings. That is, after cleaning the comments, you will lose more than half of the potential customers.
In addition, you are rated for responding to unpleasant comments. Know how to save face - a couple of customers will pay for your product.
