Every SEO optimisation firm, regardless of whether it is a small or medium sized company knows the underlying concept of keywords, link building, organic and inorganic traffic. However, these days, it is more than just inserting the keywords ‘naturally’.
With changing Google’s algorithm every now and then,
it is important that SEO professionals stay abreast with the latest trends and patterns so that they can succeed in enhancing their visibility virtually. Let us find out what ‘realistic’ goals you can set in SEO optimisation so that you can also achieve them in 2019.
4 Tips for Achieving SEO Goals Better and With Less Hassle
Check them out-
1.) Emphasize on the Long-Tailed Keywords
Pick any topic that is popular and has huge search volume and make a note of all the related keywords. Ensure that the keywords that you choose are long tailed. These must appear in SERP or search engine results page. Create content on these topics and optimise. Not to mention that you must have SEO friendly website.
2.) Develop Web Pages for Each Topic You Choose
Once you have made a list of topics on which you have to create pages and identified the topics, make sure you cover each one. This can be better understood with an example. For instance, you have picked up the topic SEO optimisation, apart from the basic concept; add pages that will convey information about the advanced topics, like search engine algorithm, and updates.
3.) SOV or SEO Share of Voice Will Dominate SEO in 2019
With the help of this feature, you are in a better position to understand how your brand is placed when it comes to a set of keywords. By studying this aspect, you get a ‘competitive benchmark’, from other competitors in the market. If you can understand what format of content is ranking, it will be easier for you to develop SEO friendly website. In 2019, you can expect rise in application of virtual assistants and voice search.
4.) Keep pace with changing algorithm and updates
If you are able to keep pace with changing algorithms of Google and its updates, you can explore new avenues and opportunities. This will in turn result not just in better content but also better search results and ideas. Most importantly, you must also keep in mind that every impact these changes make on the industry, you must take them in your stride.
Last but not the least; it is not just SEO friendly website that you need to get the best results, you must also take into account features snippets, page speed, Google Page Speed Insights, and good links.
