Why should website videos be a must for all forward-thinking businesses in 2019? After all, it can be truly costly to undertake a project that concerns quality website video production Orange County in Calfornia. Well, there are several reasons why website videos are needed. This article lists the foremost ones among them.

They are excellent for SEO

Placing a video on your business’ website could help it to rank higher with search engines. This means that you will get a lot more web traffic. Videos retain visitors on pages of your website for much longer, and search engines certainly take notice of this.

They are more compelling than just text

Experts offer four compelling reasons for this; first, individuals seem to pay a lot more attention to faces. Second, the voice alone is capable of conveying valuable information to viewers of the video. Third, emotions can be truly contagious and that means you could influence viewers much more effectively. Fourth, movements certainly attract and retain the viewers’ attention. Overall, this means that videos enable you to retain the attention of visitors to your website and to get them to take action once you have their full attention.

They sell products more often than images and words alone

A study by ‘Treepodia’ has shown that when you post a video onto any product page, the item sells much more frequently. Amazingly, the same study discovered this to be true even when the web visitors didn’t watch the video that might have even be produced by one of the 

foremost video production companies in Orange County.

It’s speculated that there is something about putting a video on a product page that enhances viewers’ trust and desire for that product. Think about organization and storage retailer stacksandstacks.com (currently organizeit.com), that reported that their web visitors were 144% more likely to buy when they see a marketing video for a product.

One crucial thing to note about the Treepodia study is that even though sales rose even when the videos that were posted weren’t watched, web visitors that watched the posted videos were certainly a lot more probable to buy than those visitors that did not watch. So, it’s clear that videos feature a positive impact on sales, which could be the reason why majority of marketers and posting them onto their websites.

The competition is also adding videos

This will certainly give them the much-needed competitive edge. And if they aren’t including any videos onto their websites, then that is quite advantageous for you. It then becomes truly smart for you to first get the competitive edge before they do.

There are several other reasons for using website videos on your business’ website, and several other statistics that support such use. Nevertheless, they are just too numerous to list them all here. Suffice to say that these videos, which can be put together for you by the foremost firms that offer video production Orange County in California, have become a real necessity to any marketing plan that is to be deemed as good. They have become something of the game changer in digital marketing. Read More: https://www.twelve12.com/video-production-orange-county/