As digital marketing Orange County in California trends evolve every year, digital markets should always update themselves of these changes to be able to adapt to the emerging technologies. This will help them stay ahead in the market and gain a competitive edge to be able to develop new ways to generate leads, grow their businesses and improve their relationships with customers. To keep you updated, we have listed some of the top trends in digital marketing.

Voice search

By 2020, it is projected that 50% of all queries will be based on voice search. We have voice search that is implemented by digital smart speakers such as apple home-pod, amazon’s Alexa, Microsoft’s Cortana and Google Home which gives searches voice answers immediately they search for them. We also have voice search that is installed in smartphones and desktops such as Google Assistant and Siri which display written search results.

In the current market, top brands and companies are thinking about how they can deliver what they promised using voice search-enabled devices as they offer superior capabilities than before and they are affordable. Also, more users are using voice search when interacting with these brands.

It is therefore crucial for businesses to focus their outreach efforts on using voice search engine optimization. Digital marketers should also use a more natural language SEO to generate content accordingly. They are therefore required to think what their customers may use in their voice queries and focus on keywords that are long-tail in nature because searchers are likely to be specific when asking a question. Digital marketing agencies in Orange County CA can leverage these opportunities and deliver more targeted and specific content that leads to increase their click-through rates.

Micro-moments

More users are processing their activities online using their smartphones. This has prompted marketers to leverage micro-moments to be able to attract the attention of their target market and fulfil their decisions. When a customer searches for something, wants to finalize a task, looks for a nearby store or makes a purchase, digital marketers take advantage of these micro-moments and create targeted advertising and content. Marketers should understand the basic practices of each micro-moments to be able to succeed.

Smart chat

In recent years, chatbots have gained a lot of popularity. A lot of businesses use chatbots as a means of communication in customer service. Businesses use chatbots to improve customer experience and enable marketers to engage with their audience. They offer users with real-time assistance, proactive interactions and dedicated support where they ask users questions to understand their problems. WhatsApp business messaging is another rising trend. It has become one of the most used messaging apps and it is no longer restricted to personal use. Businesses use the application for their daily activities.

Live videos

Live videos are part of digital marketing Orange County in California and this trend is not going anywhere soon. Thanks to Instagram, Facebook and YouTube. Now live content is one of the fastest-growing segments of internet video traffic. Live streaming is effective because it takes a short time to produce, it is free and offers real-time user engagement. https://www.twelve12.com/