OTT industry is currently at the top with no competitors for customer acquisition. OTT streaming services have created a platform where users never get bored of watching video content. OTT streaming services are coming up with new and engaging content daily to keep users engaged with video content. OTT streaming services are creating content in different niches to stand out from the competition. OTT industry has decided to join hands with AI technology to make it easier to manage video streaming.
Artificial Intelligence has offered customized streaming services to users, from video recommendations to streaming video files. AI technology has improved the performance of OTT streaming services. This blog will describe in detail how Artificial Intelligence will improve OTT streaming services.
Let's look at some AI technology implementations that will improve the video streaming experience.
Artificial intelligence has helped the OTT platform improve user experience by showing customized content recommendations to each user. AI technology analyzes user watch history, search keywords, average time spent, and type of video content watched. Based on this report, a Recommendation page is created and shown to each user according to the user's interests.
Based on the number of movies and series added to the playlist, newly released, and top 10 movies based on your location, Artificial intelligence has made it so appealing to attract customers to the platform in less than a few minutes. AI recommendation engines have been used by most of the popular OTT streaming services like Netflix, Amazon, and Disney+ Hotstar. The recommendation is shown to users based on likes, dislikes, watch history, and genres, where recommended video content are shown according to the user's interest.
With AI content recommendations, OTT streaming services can give equal importance to each user. It leads to targeted subscriptions, increased lead generation, and revenue.
AI technology compares a current set of data with conditioned data. During video streaming, the AI algorithm compares low-resolution video data frames with high-resolution data frames in the dataset and improves video quality accordingly. When a video is transmitted from a network at 360p resolution, artificial intelligence improves the video quality up to 720p resolution on user devices. It improves user experience and increases engagement on video streaming platforms.
To further improve user experience, current video players have different options like Auto options, where video resolution is adjusted according to network speed. Higher video quality option where the video will be plated at higher resolution consuming more data when compared to normal video playback. Data saver mode where video quality is adjusted to consume fewer data. Finally, in the Advanced settings option, users can select the desired video resolution ranging from 144p to 1080p.
AI determines the streaming video quality based on the internet connection speed. It switches from low video quality to high one without compromising the user experience. AI can also enable the video streaming quality switch based on the past watch history of the viewers.
In the past, users found it difficult to find the song they wanted to hear as they forgot the song's title or lyrics. Nowadays, users don't like to search for the song they want to hear manually and what they expect is contactless audio/video streaming. Artificial intelligence has developed voice recognition technology where it captures users and starts finding out the exact audio/ video based on words or phrases received.
Voice recognition technology receives the voice, stores the keyword or phrase uttered by the users, and starts to search for a song or video stored at the location. It gets the right song/video that matches the keyword. This AI technology has played a major role in improving user experience and user engagement for OTT streaming services.
With metadata information added to each video content, make every video content discoverable. Every video content carries information like the cast, nature, and behavior of the character. With AI technology, OTT streaming services can analyze video content metadata and highlight the thumbnail of video content that the user has engaged with the video content recommendations. This will convert platform visitors to subscribers.
With AI, the OTT platform has a series of advantages like categorizing video content based on genres and subgenres. It makes things easier for the user to search for particular video content without wasting time. AI helps to create multilingual content subtitles using the dynamic translation of existing subtitles based on user choice. With the maximum personalized video streaming experience offered to users, OTT streaming services build brand image and increase user engagement with long-term targeted subscribers.
We hope this blog has given you detailed information about how Artificial Intelligence will improve OTT streaming services. OTT streaming services must offer video content with the latest technologies to top the OTT market. OTT streaming services that have adopted Artificial intelligence have gained customers, improved user experience, and increased revenue. Content creators, broadcasters, and businesses are open to adopting AI technology in OTT platforms.
