WordPress powers nearly one-third of the world’s website, it is a free content management system (CMS) which allows you to create anything from small beautiful blogs to complex websites. WordPress also tops the list of three most often used site building packages in the world.
Initially, the script of WordPress was more suitable for blogs, but over the last few years, it has also become the content management software of choice for non-blogging websites.
In this blog, we have listed the top 10 reasons why you might want to consider switching to a WordPress platform for your company’s website.
WordPress is easy to use and it has an intuitive interface. It is not limited to blogging and related online publishing, rather it also powers a wide range of websites with other purposes, like, a site for large multinational corporations, or a site to manage a small business, etc. A WordPress site can be integrated with services like eCommerce stores, it can showcase a portfolio, or host a social network, group, or podcast. Whatever business requirements you have, the core WordPress package plus a combination of its numerous plugins can solve the purpose. The variety of its themes and easy access to its source files make WordPress more acceptable. With everyday advancements, WordPress is endlessly adapting to a company’s changing needs.
A WordPress site is browser-based. Login with your credentials from any internet connected computer and you will be able to manage the site with ease. It can be installed swiftly and will be up and running in a matter of minutes, you don’t need to be a technical expert for this. For a website, the biggest concern is its domain name and a hosting account, but WordPress can be installed for free through your WordPress hosting provider or uploaded directly from WordPress.org.
The intuitive and easy to manage admin dashboard at WordPress.org will show you all the features needed. You can customize the key features like a site’s heading and layout and start creating pages and posts right away.
WordPress offers a wide array of choices in themes which can be used for fine-tuning the appearance and functions of a new site.
Many of these themes are free of cost and are instantly available to a new site owner through the WordPress theme directory, and thousands more can be purchased through design marketplaces and third-party designers across the world. All these themes can be previewed live and installed at any time to change the look and layout of the WordPress site.
WordPress provides all essential elements required to create a basic site. There are hundreds of plugins available in the WordPress directory, like small pieces of specified code which are designed to perform the specific task, such as– incorporation of galleries, shopping carts, contact forms, and more to any compatible WordPress site.
WordPress has a purchase option for users to buy and install hundreds of custom plugins from third-party developers. Any plugin can be activated, deactivated or uninstalled based on the business demand.
The key to ranking high on Google or any other search engine is “Searchability”. WordPress sites tend to rank high because it has simple codes.
Search engines read these easy codes quickly and index a site’s content. In addition, WordPress includes a variety of tools and plugins for optimizing content for SEO (search engine optimization). Each WordPress page, post, and image can have its own meta tag keywords, description, and title, which allow precise search engine optimization. Largely, WordPress sites are constantly being updated.
Mobile responsiveness is the other factor for Google ranking, so a website should be created in a way that it looks good on any device. There are a variety of responsive theme designs available for WordPress. Besides that, users can also make a static website that can be responsive with plugins and adjustments to the theme files.
Since WordPress is a content management system, it has multiple features that make publishing content on the site easier. The blogging capabilities in WordPress are built-in and are easy to integrate.
It is very easy to set up the RSS / email subscriptions on the home page. Adding the comment section or automatically adding the most recent blog posts to other pages of the site (your home page, for example) is also very simple to set-up. These features help to extend your company’s reach and make your site more dynamic and interactive.
WordPress is free, open source and it is also supported by WordPress-loving communities around the world. This WordPress lover community keeps updating the source files and make it secure. The WordPress community also engages in plenty of outreach to users by hosting WordPress camps around the world and together helps in supporting the growth of local WordPress user groups.
—————————————————————————————————————————————————————————————————————————————————————-
At Tandem NZ, we provide end-to-end WordPress opportunities from strategy and planning to website design and development. For any services, you can directly get in touch with us.
