The term UX comes from User Experience and describes every interaction your users have with your website/mobile app or other online services you provide. In short, it’s the way users get to use your online pages (mobile or otherwise) and how they feel when doing so.
How Can UX Help My Business?
In today’s day and age, when there are lots of sites and apps, it’s the small details that make the difference. For instance, you should think less about what you want people to do on the website and more about how they feel when they reach it.
Do they know where to go for more information? Do they feel their needs are being considered? Do they feel anxious when they land on your page, or do they feel calm and ready to browse?
If your viewers feel good on your site, they’re more likely to stay and look around. And they may even become customers in the process!
How to Create Great UX?
Most business owners hire a professional UX designer for this, but no one knows your business better than you. You are the one who knows the type of response each action should get from viewers, so it’s best to be involved in creating a good UX.
Even better, you don’t need any technical or design knowledge; you only need post-its. Here’s why:
Start by getting into the customer mindset.
Next, think about the actions you would expect your site to offer and write each one on a post-it. An action can be anything from ‘learn more about a product’ to ‘watch video reviews’.
Once you have a list of all the actions, try putting together a rudimentary user flow. To do this, just arrange the post-its in the order a customer would want to access them.
Now think about the complexity of each action. Good UX rules suggest that each action should take less than 5 steps. For instance, the purchase action should go something like this:
Access home page;
Select the category of products you want;
Find the product you want;
Start the checkout process.
Think about Emotions
A good UX is all about emotions, so try to figure out what you want people to feel. For instance, when they first land on your page, viewers should feel welcome and excited to discover more.
If you’re looking for custom software development, or you want to digitize your business processes with a help of experienced team, please contact us at info@symphony-software.com or 414-218-4644
Guest blogging is an easy and quite lucrative way of promoting your site, product, event, and more. It’s actually considered, by many SEO specialists, as being the solution to all your growth and conversion problems when you don’t have a huge marketing budget.
The concept of guest blogging or guest posting is well-known in the digital marketing world and goes in two directions:
Posting content on other blogs/sites and asking owners to include a link back to your site
The Best Choice for Web Design & Development Business
As a well-established and experienced Milwaukee Web Design Company, we know how important a great site is for business these days. But it’s not just about knowing how to design a website, the entire process is important. After all, most small to medium businesses can afford to hire a talented graphic designer to create a fantastic template. What it matters is the process that leads to the site and the process...
Agile SDLC Model: Pros, Cons and Best Use Cases in Software Development
Timely product delivery and fast-paced changes in customer needs are two major challenges in the software development industry. That’s when the Agile SDLC model makes sense. It offers a flexible approach to the design and development of software.
At Symphony Software, we use popular Agile practices for large-scale and accelerated software delivery. This unique approach helps us guarantee greater productivity, lower IT costs, and fewer issues.
In this blog, we’re going...
will generate about $189 billion in revenues via in-app advertising and app stores. So, you can see how, to an innovative marketer, a mobile app can be a genuine gold mine.
As an app development company, we worked on a wide range of projects and below, you can see the top ten most innovative ways to use an app to increase sales.
# Offer Coupons for Installing the App
If you feel your users are dormant (they download the app but don’t buy...
In our modern world, a good website design is one that inspires emotions and allows the visitor to experience a wonderful journey while browsing. For this, colors, shapes, page structure, and even images have a paramount level of importance. However, our personal experience as one of the best Milwaukee Web Design Agencies showed us that among all these factors, the color combination is extremely important.
If the tones are not right, your site may not have the possibility to send the...
people spend most of their online time on mobile devices (51% of mobile digital media time in the US alone). So yes, if you’re not mobile, you will lose customers. But being mobile doesn’t necessarily imply investing in mobile app development.
A mobile-friendly business can follow two main paths: custom mobile app (native software) or the mobile web. A native application comes with lots of advantages such as easy push notifications, access to the hardware, and better performance. However, many businesses...
