The term UX comes from User Experience and describes every interaction your users have with your website/mobile app or other online services you provide. In short, it’s the way users get to use your online pages (mobile or otherwise) and how they feel when doing so.
How Can UX Help My Business?
In today’s day and age, when there are lots of sites and apps, it’s the small details that make the difference. For instance, you should think less about what you want people to do on the website and more about how they feel when they reach it.
Do they know where to go for more information? Do they feel their needs are being considered? Do they feel anxious when they land on your page, or do they feel calm and ready to browse?
If your viewers feel good on your site, they’re more likely to stay and look around. And they may even become customers in the process!
How to Create Great UX?
Most business owners hire a professional UX designer for this, but no one knows your business better than you. You are the one who knows the type of response each action should get from viewers, so it’s best to be involved in creating a good UX.
Even better, you don’t need any technical or design knowledge; you only need post-its. Here’s why:
Start by getting into the customer mindset.
Next, think about the actions you would expect your site to offer and write each one on a post-it. An action can be anything from ‘learn more about a product’ to ‘watch video reviews’.
Once you have a list of all the actions, try putting together a rudimentary user flow. To do this, just arrange the post-its in the order a customer would want to access them.
Now think about the complexity of each action. Good UX rules suggest that each action should take less than 5 steps. For instance, the purchase action should go something like this:
Access home page;
Select the category of products you want;
Find the product you want;
Start the checkout process.
Think about Emotions
A good UX is all about emotions, so try to figure out what you want people to feel. For instance, when they first land on your page, viewers should feel welcome and excited to discover more.
If you’re looking for custom software development, or you want to digitize your business processes with a help of experienced team, please contact us at info@symphony-software.com or 414-218-4644
Agile SDLC Model: Pros, Cons and Best Use Cases in Software Development
Timely product delivery and fast-paced changes in customer needs are two major challenges in the software development industry. That’s when the Agile SDLC model makes sense. It offers a flexible approach to the design and development of software.
At Symphony Software, we use popular Agile practices for large-scale and accelerated software delivery. This unique approach helps us guarantee greater productivity, lower IT costs, and fewer issues.
In this blog, we’re going...
Tips to Get Most Out Of Your Website as a Business
Websites are as common today as newspapers used to be in their times. Not to mention that we have a wide range of sites starting with personal blogs and ending with news and entertainment! Still, in this article we’ll only talk about the business website. This type of a webpage is designed to present your business and support it in front of you possible clientele, and most businesses large or...
people spend most of their online time on mobile devices (51% of mobile digital media time in the US alone). So yes, if you’re not mobile, you will lose customers. But being mobile doesn’t necessarily imply investing in mobile app development.
A mobile-friendly business can follow two main paths: custom mobile app (native software) or the mobile web. A native application comes with lots of advantages such as easy push notifications, access to the hardware, and better performance. However, many businesses...
The Lean model for software development focuses on eliminating waste, making decisions as late as possible, and delivering results faster. Teams work to find ways to reduce waste at every step. At its core, the model empowers the entire project team in decision-making.
Agile Model
The agile model combines an incremental and iterative approach. The software is released, tested, and improved at each iteration. Surprisingly, the agile model encourages fast failure because it's believed that failing fast...
When it comes to moving forward in business, there are two main factors you need to watch out for: increasing sales and decreasing costs. If you manage to achieve a balance between these two key factors, you’ll soon notice a change in your pace towards success.
Still, while it’s easy to talk about this, increasing sales and decreasing costs require smart strategies and a lot of analysis. After all, there is a lot of trial and error before you actually manage...
When it comes to moving forward in business, there are two main factors you need to watch out for: increasing sales and decreasing costs. If you manage to achieve a balance between these two key factors, you’ll soon notice a change in your pace towards success.
Still, while it’s easy to talk about this, increasing sales and decreasing costs require smart strategies and a lot of analysis. After all, there is a lot of trial and error before you actually manage...
