people spend most of their online time on mobile devices (51% of mobile digital media time in the US alone). So yes, if you’re not mobile, you will lose customers. But being mobile doesn’t necessarily imply investing in mobile app development.
A mobile-friendly business can follow two main paths: custom mobile app (native software) or the mobile web. A native application comes with lots of advantages such as easy push notifications, access to the hardware, and better performance. However, many businesses choose the mobile web and here’s why.
Adding Value to the Customer Experience
Before you start making calls to find a professional graphic designer that can build an awesome template for your app, stop and think. Will the app bring value to your customers’ experience? Are they going to use it to improve their day-to-day activities?
If the answer to these questions is ‘no’, then you probably don’t need an app. No one is going to download and install it if all it does is promote your products. You can still do this by using the mobile web and you have a better chance of getting new clients this way.
What will it do?
The main aspect you need to figure out in mobile app development is the purpose of the app. So what do you plan on doing with your app? Will you help users find your locations all over the country? Or maybe you’ll help them find products and compare prices.
Regardless of purpose, make sure you understand it clearly before you hire web development services. If you can’t clearly define a role for your app, then you should reconsider creating one.
How is it different from your site?
The site is a must-have these days, and it must be responsive. This means your user-interface will adapt to any screen type and resolution. So why do you need an app then?
If the custom mobile app you plan on developing doesn’t bring anything new compared to the site, then the app will be redundant.
How will an App benefit your Business?
As a Milwaukee-based web design company we’ve also seen many businesses benefit from their apps so let’s take a look at their real potential:
When it comes to moving forward in business, there are two main factors you need to watch out for: increasing sales and decreasing costs. If you manage to achieve a balance between these two key factors, you’ll soon notice a change in your pace towards success.
Still, while it’s easy to talk about this, increasing sales and decreasing costs require smart strategies and a lot of analysis. After all, there is a lot of trial and error before you actually manage...
The Lean model for software development focuses on eliminating waste, making decisions as late as possible, and delivering results faster. Teams work to find ways to reduce waste at every step. At its core, the model empowers the entire project team in decision-making.
Agile Model
The agile model combines an incremental and iterative approach. The software is released, tested, and improved at each iteration. Surprisingly, the agile model encourages fast failure because it's believed that failing fast...
will generate about $189 billion in revenues via in-app advertising and app stores. So, you can see how, to an innovative marketer, a mobile app can be a genuine gold mine.
As an app development company, we worked on a wide range of projects and below, you can see the top ten most innovative ways to use an app to increase sales.
# Offer Coupons for Installing the App
If you feel your users are dormant (they download the app but don’t buy...
Agile SDLC Model: Pros, Cons and Best Use Cases in Software Development
Timely product delivery and fast-paced changes in customer needs are two major challenges in the software development industry. That’s when the Agile SDLC model makes sense. It offers a flexible approach to the design and development of software.
At Symphony Software, we use popular Agile practices for large-scale and accelerated software delivery. This unique approach helps us guarantee greater productivity, lower IT costs, and fewer issues.
In this blog, we’re going...
Guest blogging is an easy and quite lucrative way of promoting your site, product, event, and more. It’s actually considered, by many SEO specialists, as being the solution to all your growth and conversion problems when you don’t have a huge marketing budget.
The concept of guest blogging or guest posting is well-known in the digital marketing world and goes in two directions:
Posting content on other blogs/sites and asking owners to include a link back to your site
In many cases, the website is one of the most vital elements for small businesses. It is the main way the business gets to attract clients and market services and products, so it is the very heart of the sale process.
While this is a general explanation, it is true that an aesthetically pleasing design will make your viewers stop and browse. This happens because the site is easy on the eyes, creating a user-friendly interface that keeps people entertained while...
