In our modern world, a good website design is one that inspires emotions and allows the visitor to experience a wonderful journey while browsing. For this, colors, shapes, page structure, and even images have a paramount level of importance. However, our personal experience as one of the best Milwaukee Web Design Agencies showed us that among all these factors, the color combination is extremely important.
If the tones are not right, your site may not have the possibility to send the right message to the right people. After all, many scientific studies proved that colors touch our basic inner emotions, causing effects on our mood and behavior. Even more, according to Neil Patel, 85% of the reason a person decides to purchase a product is in color.In conclusion, there is a powerful level of connection between colors and conversions.
Color Psychology in Web Design
Color Psychology is the science that studies how colors affect human behavior. When it comes to web design, its theories and principles teach us that a site’s success in terms of conversion rates depends on how we use color. Of course, this is not valid just for web design — anyone working with people will have to consider learning about colors. But how exactly do you apply color psychology on a website template?
Our years of experience working on many and varied web design projects in the Milwaukee area thought us that there are several factors to consider such as:
Where to use the colors
How to choose the best colors for your business
How to connect colors with your audience
Let’s take them step-by-step and see how these factors will impact web design.
Where to use colors
When it comes to a template, there are a few areas common to any design that must be highlighted through color. These are:
Borders
Pop-up windows
Headline areas
Background
Banners or hero graphics
Buttons — especially if you have call for action elements
Now, the colors you choose for these areas is usually influenced by the type of audience the site is going to have.
How to choose the best colors for your business?
Colors generate emotions and you need to understand the type of emotions you want your visitors to have when browsing your site.
The term UX comes from User Experience and describes every interaction your users have with your website/mobile app or other online services you provide. In short, it’s the way users get to use your online pages (mobile or otherwise) and how they feel when doing so.
How Can UX Help My Business?
In today’s day and age, when there are lots of sites and apps, it’s the small details that make the difference. For instance, you should think less about what you...
The waterfall model is considered the most traditional software development method. Also known as the linear-sequential life cycle model, this SDLC methodology remains a useful approach for projects with fixed and clear requirements.
It's a useful model when you don't want to be involved in the development process. Simply provide your requirements, and we'll deliver the finished software product, along with maintenance support. The best part is, with this model, we can determine your cost estimates before the project begins.
Guest blogging is an easy and quite lucrative way of promoting your site, product, event, and more. It’s actually considered, by many SEO specialists, as being the solution to all your growth and conversion problems when you don’t have a huge marketing budget.
The concept of guest blogging or guest posting is well-known in the digital marketing world and goes in two directions:
Posting content on other blogs/sites and asking owners to include a link back to your site
people spend most of their online time on mobile devices (51% of mobile digital media time in the US alone). So yes, if you’re not mobile, you will lose customers. But being mobile doesn’t necessarily imply investing in mobile app development.
A mobile-friendly business can follow two main paths: custom mobile app (native software) or the mobile web. A native application comes with lots of advantages such as easy push notifications, access to the hardware, and better performance. However, many businesses...
Custom software development is key to the long term success of organizations. A custom software system is tailor-made to the unique and specific demands of your enterprise. It scales with your business growth and maximizes the overall productivity. In addition, custom software is a wise investment that brings significant money savings in the long term.
At Symphony Software, we take pride in our unique approach to custom software development. We use an in-depth software development life cycle (SDLC) to make...
will generate about $189 billion in revenues via in-app advertising and app stores. So, you can see how, to an innovative marketer, a mobile app can be a genuine gold mine.
As an app development company, we worked on a wide range of projects and below, you can see the top ten most innovative ways to use an app to increase sales.
# Offer Coupons for Installing the App
If you feel your users are dormant (they download the app but don’t buy...