In our modern world, a good website design is one that inspires emotions and allows the visitor to experience a wonderful journey while browsing. For this, colors, shapes, page structure, and even images have a paramount level of importance. However, our personal experience as one of the best Milwaukee Web Design Agencies showed us that among all these factors, the color combination is extremely important.
If the tones are not right, your site may not have the possibility to send the right message to the right people. After all, many scientific studies proved that colors touch our basic inner emotions, causing effects on our mood and behavior. Even more, according to Neil Patel, 85% of the reason a person decides to purchase a product is in color.In conclusion, there is a powerful level of connection between colors and conversions.
Color Psychology in Web Design
Color Psychology is the science that studies how colors affect human behavior. When it comes to web design, its theories and principles teach us that a site’s success in terms of conversion rates depends on how we use color. Of course, this is not valid just for web design — anyone working with people will have to consider learning about colors. But how exactly do you apply color psychology on a website template?
Our years of experience working on many and varied web design projects in the Milwaukee area thought us that there are several factors to consider such as:
Where to use the colors
How to choose the best colors for your business
How to connect colors with your audience
Let’s take them step-by-step and see how these factors will impact web design.
Where to use colors
When it comes to a template, there are a few areas common to any design that must be highlighted through color. These are:
Borders
Pop-up windows
Headline areas
Background
Banners or hero graphics
Buttons — especially if you have call for action elements
Now, the colors you choose for these areas is usually influenced by the type of audience the site is going to have.
How to choose the best colors for your business?
Colors generate emotions and you need to understand the type of emotions you want your visitors to have when browsing your site.
Custom software development is key to the long term success of organizations. A custom software system is tailor-made to the unique and specific demands of your enterprise. It scales with your business growth and maximizes the overall productivity. In addition, custom software is a wise investment that brings significant money savings in the long term.
At Symphony Software, we take pride in our unique approach to custom software development. We use an in-depth software development life cycle (SDLC) to make...
When it comes to moving forward in business, there are two main factors you need to watch out for: increasing sales and decreasing costs. If you manage to achieve a balance between these two key factors, you’ll soon notice a change in your pace towards success.
Still, while it’s easy to talk about this, increasing sales and decreasing costs require smart strategies and a lot of analysis. After all, there is a lot of trial and error before you actually manage...
Tips to Get Most Out Of Your Website as a Business
Websites are as common today as newspapers used to be in their times. Not to mention that we have a wide range of sites starting with personal blogs and ending with news and entertainment! Still, in this article we’ll only talk about the business website. This type of a webpage is designed to present your business and support it in front of you possible clientele, and most businesses large or...
Agile SDLC Model: Pros, Cons and Best Use Cases in Software Development
Timely product delivery and fast-paced changes in customer needs are two major challenges in the software development industry. That’s when the Agile SDLC model makes sense. It offers a flexible approach to the design and development of software.
At Symphony Software, we use popular Agile practices for large-scale and accelerated software delivery. This unique approach helps us guarantee greater productivity, lower IT costs, and fewer issues.
In this blog, we’re going...
The waterfall model is considered the most traditional software development method. Also known as the linear-sequential life cycle model, this SDLC methodology remains a useful approach for projects with fixed and clear requirements.
It's a useful model when you don't want to be involved in the development process. Simply provide your requirements, and we'll deliver the finished software product, along with maintenance support. The best part is, with this model, we can determine your cost estimates before the project begins.
Minimizing waste and increasing the customer base is important for business development. But, many organizations do not realize the importance of waste reduction. This is where Lean Software Development can help. It is a method for developing software that focuses on reducing waste, speeding up product delivery, and increasing profit and customer value.
Symphony Software works with this model to minimize waste and to deliver the right products on time. Here is the process we follow: