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In political #marketing strategy, influence marketing become the new #buzzword. #Political leaders are spending a substantial amount of their #marketing budget in influence marketing to put a good #word about their #social activities on their #digital followers.
Before the appearance of the #internet and social media, to create a story a #politician had to be interviewed. But with the arrival of social media has made easy for the politician to #communicate with the public.
Here is a case study of Narendra Modi who has taken the advantages of Social Media #Strategies to reach their potential voters.
