Top SEO News

Fresh Content: Why Publish Dates Make or Break Rankings and AI Visibility 2 hours ago ahrefs.com Fresh content or content freshness simply means how new or recently updated a page is. Keeping your content up to date tells Google and AI assistants that your information is current, helpful, and reliable, which helps you keep good rankings…Read more ›

Localized SEO for LLMs: How Best Practices Have Evolved 2 hours ago neilpatel.com Large language models (LLMs) like ChatGPT, Perplexity, and Google’s AI Overviews are changing how people find local businesses. These systems don’t just crawl your website the way search engines do. They interpret language, infer meaning, and piece together your brand’s identity across the entire web. If your local visibility feels unstable, this shift is one […]

Do Faces Help YouTube Thumbnails? Here’s What The Data Says via @sejournal, @MattGSouthern 3 hours ago www.searchenginejournal.com A new dataset of 300K viral YouTube videos suggests that faces in thumbnails perform about the same as without them, with larger differences by niche. The post Do Faces Help YouTube Thumbnails? Here’s What The Data Says appeared first on Search Engine Journal.

AI search is growing, but SEO fundamentals still drive most traffic 4 hours ago searchengineland.com AI is changing search, but traditional SEO still drives most traffic. Real-world data shows which tactics continue to perform.

Google expands Performance Max channel reporting to MCCs 7 hours ago searchengineland.com Google's latest update gives large advertisers clearer, cross-account insight into how PMax allocates spend and performs across channels.

Why Google is deleting reviews at record levels 7 hours ago searchengineland.com Reviews are disappearing faster as moderation systems, industry risk, and geography shape which reviews stay visible.

Daily Search Forum Recap: December 22, 2025 7 hours ago www.seroundtable.com Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We had big Google search ranking volatility over the weekend, likely from the end of the December core update...

Image SEO for multimodal AI 8 hours ago searchengineland.com Images are now parsed like language. OCR, visual context and pixel-level quality shape how AI systems interpret and surface content.

How to make AI search engines mention your brand? (With data, not luck) 9 hours ago seranking.com Discover how to identify sources AI engines trust in 3 simple steps. Learn how to use them to get your brand mentioned in AI answers.