Top SEO News

5 PPC Strategies That Actually Boost Conversions in 2026 via @sejournal, @CallRail 11 hours ago www.searchenginejournal.com Maximize your online ads with 5 expert PPC tips that will help you drive more traffic from and increase conversions across your ad sets. The post 5 PPC Strategies That Actually Boost Conversions in 2026 appeared first on Search Engine Journal.

The real story behind the 53% drop in SaaS AI traffic 15 hours ago searchengineland.com AI traffic isn’t collapsing — it’s concentrating. Copilot surges in-workflow, 41% lands on search pages, and Q4 follows budget cycles.

How to Conduct an AI Visibility Audit with Semrush One 16 hours ago www.semrush.com Is your current website health and content strategy set up to help you succeed in AI search?

Google Clarifies Its Stance On Campaign Consolidation via @sejournal, @brookeosmundson 18 hours ago www.searchenginejournal.com Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity in AI-driven Google Ads accounts. The post Google Clarifies Its Stance On Campaign Consolidation appeared first on Search Engine Journal.

If SEO is rocket science, AI SEO is astrophysics 19 hours ago searchengineland.com AI search runs on entity mass, not surface signals. See how citations and extractability shape AI Overviews and LLM visibility.

Daily Search Forum Recap: February 12, 2026 19 hours ago www.seroundtable.com Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads launched new AI Mode retailer ads...

The Classifier Layer: Spam, Safety, Intent, Trust Stand Between You And The Answer via @sejournal, @DuaneForrester 19 hours ago www.searchenginejournal.com Visibility in AI answers is gated long before ranking, and this article explains how Spam, Safety, Intent, and Trust decide who gets through. The post The Classifier Layer: Spam, Safety, Intent, Trust Stand Between You And The Answer appeared first on Search Engine Journal.

How social discovery shapes AI search visibility in beauty 20 hours ago searchengineland.com Beauty brand visibility in AI search is increasingly shaped by social discovery and third-party validation.

From Performance SEO To Demand SEO via @sejournal, @TaylorDanRW 20 hours ago www.searchenginejournal.com Rethink SEO’s role as AI shifts discovery into the answer and reshapes how demand, trust, and preference are formed. The post From Performance SEO To Demand SEO appeared first on Search Engine Journal.