Top SEO News

Google AI Overviews: How To Measure Impressions & Track Visibility 26 minutes ago www.searchenginejournal.com Learn how to track visibility with Google AIO using easy-to-follow steps for improved online presence and site performance. The post Google AI Overviews: How To Measure Impressions & Track Visibility appeared first on Search Engine Journal.

Audience Segmentation in Marketing: Definition, Types & Best Practices 10 hours ago neilpatel.com If your marketing still treats everyone the same, you’re falling behind. Audience segmentation is what turns generic campaigns into personalized, high-performing ones. Segmented email campaigns can generate a 760 percent increase in revenue compared to non-segmented ones. That same principle applies across paid ads, social content, product messaging, and just about any other marketing channel […]

Google AI Mode sends traffic on 69% of transactional queries: New data 12 hours ago searchengineland.com New UX testing shows AI Mode doesn’t kill high-value clicks. Users still visit websites when choosing doctors, dentists, and other services.

Meta: Native Reels ads can lift purchase intent 5.3x 12 hours ago searchengineland.com Meta’s latest research shows that Reels ads designed natively for the platform can significantly boost purchase intent, and brand interest.

SaaS in AI Search: Who’s Ranking (+ How to Steal Their Spot) 12 hours ago backlinko.com AI chat is the number one source B2B buyers use to shortlist software. Not review sites. Not vendor websites. Not salespeople. AI chat. G2’s 2025 survey of 1,000+ decision makers found that 87% say AI tools like ChatGPT, Perplexity, and Gemini are changing how they research software. Half of SaaS buyers now start in AI … The post SaaS in AI Search: Who’s Ranking (+ How to Steal Their Spot) appeared first on Backlinko.

AI Max undermines match-type control 13 hours ago searchengineland.com AI Max quietly turns all keywords into broad match and blurs reporting, making it harder for advertisers to see what’s really driving their results.

Google home page search bar upload feature goes directly to AI Mode results 14 hours ago searchengineland.com It does feel like AI Mode will be Google's default search experience sometime in the future.

Daily Search Forum Recap: December 3, 2025 15 hours ago www.seroundtable.com Here is a recap of what happened in the search forums today...

7 SEO, Marketing, And Tech Predictions For 2026 via @sejournal, @Kevin_Indig 15 hours ago www.searchenginejournal.com Kevin Indig’s 2026 predictions reveal the end of AI dashboards, the rise of agentic SEO, and a web divided between bots and verified humans. The post 7 SEO, Marketing, And Tech Predictions For 2026 appeared first on Search Engine Journal.