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    How to Do B2B Keyword Research Using Ubersuggest 11 hours ago neilpatel.com When targeting businesses vs. customers with your SEO tactics, there are different formulas that come into play. But the answer is always the same: “Content matters.” This is especially true in the world of B2B, where conversions tend to take longer to occur, and customers typically have a deeper understanding of their specific niche. The […]
    Google December 2025 Core Update Volatility On Saturday - December 20 17 hours ago www.seroundtable.com As you all know, Google announced the Google December 2025 core update on Thursday afternoon, December 11th, we saw some significant volatility hit early on December 13th and then it seemed to cool a bit towards the middle of the week. Now, I am seeing signs of more intense volatility hit on Saturday, December 20th.
    What Is LLMs.txt? & Do You Need One? 1 day ago neilpatel.com Most site owners don’t realize how much of their content large language models (LLMs) already gather. ChatGPT, Claude, and Gemini pull from publicly available pages unless you tell them otherwise. That’s where LLMs.txt for SEO comes into the picture. LLMs.txt gives you a straightforward way to tell AI crawlers how your content can be used. […]
    Google Files DMCA Suit Targeting SerpApi’s SERP Scraping via @sejournal, @MattGSouthern 1 day ago www.searchenginejournal.com Google sued SerpApi under the DMCA, alleging it circumvented SearchGuard to scrape and resell licensed copyrighted content from Google Search results at scale. The post Google Files DMCA Suit Targeting SerpApi’s SERP Scraping appeared first on Search Engine Journal.
    Google Sued SerpApi Over Scraping Search Results 2 days ago www.seroundtable.com On Friday, Google announced it had filed a lawsuit against SerpApi for scraping the Google search results. Google alleges that SerpApi is running an "unlawful" operation that bypasses Google's security measures to scrape search results at an astonishing scale.
    Microsoft launches asset-level ad reviews 2 days ago searchengineland.com Microsoft’s new asset-level editorial review lets compliant ad components run even when others are disapproved reducing campaign disruption.
    AI Search for E-commerce: Optimize Product Feeds for Visibility 2 days ago neilpatel.com AI is reshaping how people shop online. Search isn’t just about keywords anymore. Tools like Google’s AI Overviews, ChatGPT shopping features, and Perplexity product recommendations analyze huge amounts of product data to decide what to show users. That shift means e-commerce brands need to rethink the way their product information is structured. If you want […]
    Why Do Small Businesses Fail to Convert as Many Customers as Big Brands? 2 days ago www.searchenginepeople.com In today’s digital landscape, starting an online business is more accessible than ever. With AI-driven tools and modern platforms, you can launch a website, CRM, or ad campaign in days, not months. There is also no shortage of business ideas, which has fueled entrepreneurship across every industry. Many founders make their first sales through [...] The post Why Do Small Businesses Fail to Convert as Many Customers as Big Brands? appeared first on Search Engine People.
    Google to loosen pharma ad rules for AdMob authorized buyers 2 days ago searchengineland.com Google’s policy update expands pharmaceutical advertising access in programmatic channels and shifts greater compliance risk to advertisers.
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