Top SEO News

How To Get The Perfect Budget Mix For SEO And PPC via @sejournal, @brookeosmundson 13 minutes ago www.searchenginejournal.com Choosing the right mix requires clear performance modeling, transparent forecasting, and alignment on how each channel contributes to pipeline, CAC, and strategic growth. The post How To Get The Perfect Budget Mix For SEO And PPC appeared first on Search Engine Journal.

Google Announces AI Mode Checkout Protocol, Business Agent via @sejournal, @MattGSouthern 6 hours ago www.searchenginejournal.com Google announced checkout capabilities in AI Mode and a new Business Agent feature that puts branded AI chat on Search results. Available to U.S. retailers. The post Google Announces AI Mode Checkout Protocol, Business Agent appeared first on Search Engine Journal.

Google launches Universal Commerce Protocol for agent-led shopping 6 hours ago searchengineland.com Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and retailer systems.

Marketing Calendar With Template To Plan Your Content In 2026 via @sejournal, @theshelleywalsh 17 hours ago www.searchenginejournal.com Take the guesswork out of your marketing planning with our 2026 marketing calendar. Easily customize and reference key dates to create a successful content strategy. The post Marketing Calendar With Template To Plan Your Content In 2026 appeared first on Search Engine Journal.

5 Key Enterprise SEO And AI Trends For 2026 1 day ago www.searchenginejournal.com How enterprise brands can stay visible and credible as AI transforms search behavior and measurement in 2026. The post 5 Key Enterprise SEO And AI Trends For 2026 appeared first on Search Engine Journal.

Anthony Higman shares a PPC redemption story 2 days ago searchengineland.com Anthony Higman’s journey from a law firm mailroom to PPC CEO shows how learning from mistakes, can turn early missteps into lasting success.

Google launches A/B testing for Performance Max assets (Beta) 2 days ago searchengineland.com Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all campaigns.

Google AI Overviews are tested and removed based on engagement 2 days ago searchengineland.com Google tracks how users behave and only shows AI Overviews in Search when they actually add value, said Google VP Robby Stein.

Microsoft expands search themes in Performance Max to 50 2 days ago searchengineland.com Microsoft is giving Performance Max advertisers more control by expanding search themes to better guide automation toward high-intent customers.