Top SEO News

Anthony Higman shares a PPC redemption story 1 hour ago searchengineland.com Anthony Higman’s journey from a law firm mailroom to PPC CEO shows how learning from mistakes, can turn early missteps into lasting success.

Google launches A/B testing for Performance Max assets (Beta) 1 hour ago searchengineland.com Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all campaigns.

Google AI Overviews are tested and removed based on engagement 2 hours ago searchengineland.com Google tracks how users behave and only shows AI Overviews in Search when they actually add value, said Google VP Robby Stein.

Microsoft expands search themes in Performance Max to 50 2 hours ago searchengineland.com Microsoft is giving Performance Max advertisers more control by expanding search themes to better guide automation toward high-intent customers.

Google tests expanded video limits in Performance Max 2 hours ago searchengineland.com Google’s apparent expansion of video limits in PMax could give advertisers more creative flexibility without forcing campaign fragmentation.

4 Ways to Increase Your Website Authority in 2026 5 hours ago www.semrush.com Increase your website‘s domain authority by building quality backlinks, focusing on the right keywords, etc.

Why ecommerce SEO audits fail – and what actually works in 30 days 5 hours ago searchengineland.com Big SEO audits look thorough but stall execution. Here’s why the audit-plus-retainer model underdelivers – and what works instead.

Why Demand Gen is the most underrated campaign type in Google Ads 6 hours ago searchengineland.com Looking for growth beyond Google Search? Demand Gen pushes your ads to the right audiences across YouTube, Discover, and Gmail.

Daily Search Forum Recap: January 9, 2026 6 hours ago www.seroundtable.com Here is a recap of what happened in the search forums today...