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Tips on Choosing the Best SEO Company in Jacksonville Fl
The choice of SEO provider (or SEO, for Search Engine Optimization) is a step that is both important and difficult. Important as far as natural traffic is still by far the leading lever for internet traffic. But it is not easy to find the right SEO provider. Many accounts of companies disappointed by the work of their provider flock to the forums. Some agencies or freelancers overcharge benefits that not only are not conclusive, but can even be dangerous (black hat ...). Customers, for their part, are not always free from reproach (poorly formulated request, choice of the provider done in a hurry ...). To guard against unpleasant surprises, the choice of SEO provider should not really be taken lightly.
Before you even look for an SEO provider to outsource all or part of your SEO activity, you need to master the subject at a minimum. This is a key point. Many companies do not know anything about SEO and rely entirely on SEO expertise. Upstream, this ignorance of the basics of SEO makes it very difficult to choose the provider, prevents understanding of the constraints specific to SEO and creates downstream dependency vis-à-vis the provider.
Knowledge of SEO fundamentals can be acquired very quickly. SEO is a complex field, certainly, which assumes a good web culture, but can quickly be understood in its general logic, provided to devote a little time.
Define your need & your SEO goals
Second thing very important to choose the right SEO provider: you must at all costs succeed in clearly defining your needs and objectives. If you do not know what you want, it's gone wrong ... The reason is simple: depending on your main activity, the nature of your site and the type of queries you want to better position yourself, the work of SEO will be different.
Here is a simple and effective plan that you can use for writing the brief:
Context: in this first part, you introduce yourself, you describe what your activity is, what are the SEO investments already made in the past, how is your marketing team and what technology is used for your website (CMS, hosting ...).
