Not all fingers are the same, but they all are needed. The same goes for backlinks.
Not all backlinks are important for your website but they are needed, nofollow links are one of them.
Nofollow links are a type of backlink but they do not pass authority to the linked page. Although nofollow links do not directly impact a website’s search engine optimisation (SEO), it does impact website traffic and provide several benefits.
Here are some reasons why nofollow links have SEO value in this guide but first understand what makes a nofollow link different from a dofollow link.
How search engine page rank is affected by nofollow or dofollow links, makes these two different.
Dofollow links pass on PageRank to the linked page, this helps improve page ranking. Search engine like Google is encouraged to crawl and index the page, this helps to improve the website’s visibility and authority.
Nofollow links do not pass on PageRank. Search engines are instructed not to follow or index them. They do not directly impact the search engine’s ranking.
If they do not impact the search engines ranking as do follow links then what is the reason to use nofollow links? Let us explore.
“Nofollow links are not so important for my website” If you think so, you are unaware of their importance. Know what impact they can have on your website.
Even if nofollow links do not pass authority, they can drive traffic to your website. People can interact with the content of your page as they can click on nofollow links just like any other links.
By driving more traffic to your website, nofollow links can help promote your content. You may think do-follow links are all you need.
No, a no-follow link from a big publication can take over a do-follow link from a small site.
Your site will look more natural with the use of no-follow links. A natural and diverse backlink profile is important for SEO.
A website mix of no-follow and do-follow links can bring more traffic and spread more awareness of your website.
Build trust and brand awareness with the use of no-follow links. The website mentioned on another website will interact more with potential customers.
Your visibility will get increased and relationships with other websites will get stronger. No-follow links can do this for you.
Get benefited with the use of no-follow links. Here are some ways you can make no-follow links work for you:
You can manually add a nofollow tag. You can do so, by adding the rel=”nofollow” tag to your external links.
Automatically add the nofollow attribute to your links by installing a plugin.
Using nofollow links on sponsored content can help avoid spam, drive traffic and can lead to do-follow links.
You can use the rel=” sponsored” attribute for affiliate links.
Review the links on guest posts.
Some ways to check if no-follow links are working for you:
Extensions for Chrome and Firefox are available that automatically highlight nofollow links on the page you visit.
Use the no-follow tag test tool on SEO Site Checkup.
Right-click on a page, select View page source and look for the link in the HTML. If you see the rel=”nofollow” attribute, the link is nofollow.
No-follow links are a type of backlinks. Backlinks can take 7 days to 2 months to start working.
Some factors are there that decide the result time to show for backlinks:
“How much time it takes for Google to crawl your site, is crawling time. The popular URLs can make this work easier and faster.
Google can easily crawl over your entire website and detect fresh and relevant content. This will help your website to get a higher ranking on search engine result pages. So, use high-quality links and content to make it easy for Google.
NoFollow links work like that family member who is not getting that much attention and importance but is still there for everyone. No-follow links are important.
A specialist can explain this to you in depth. Visit a professional or hire one who can work for you.
Looking for an SEO company in Dubai? Search for “SEO services Dubai” or for the same.
