Web Personalization Strategies for Local SEO Optimization When people search online these days, they want results that seem perfectly tailored to them. If you are a business aiming to reach local audiences, then combining Local SEO with web personalization is the best way to accomplish that.

What are the Most Important SEO Ranking Factors? Search engine optimization or SEO is a process you use to improve either your quality or volume of traffic from search engines to your website.