Some Effective Local SEO Strategies for Dentists and Doctors Google provides a massive amount of online traffic to most healthcare firms. To book a doctor’s appointment, more than 60% of patients start the process by searching for the best doctors online.

How to Create Modern Content for Your SEO Campaign If you want to be successful in search optimization, you need competitive onsite and offsite content. But with so many competitors and such a different online landscape, it's hard to know exactly what makes modern content effective.