How long has it been since you re-evaluated your business's SEO strategy? Perhaps you're doing your in-house marketing, and it's been a while since your teams switched things up to meet best practices. After all, the standards for SEO and the best approaches to suit the algorithm change all the time. So, if it's been a year or two, it's likely time to take a good hard look at what's working and what isn't.
Even if your company is partnering with an SEO agency to run your sites and perform search engine optimization, it doesn't hurt to talk to the SEO marketers about their approach and get more involved with the process.
So, if you want to ensure your business site ranks higher on the search engine results page and brings more potential clients to your pages, this guide has the advice you need.
Here are four tips for improving your SEO approach.
Search engine optimization is more sophisticated now than it used to be, even a few years ago. So, while it may seem impossible to compete, you can find great success by catering your efforts to local SEO.
If you're a local or regional company, you don't have to compete with major corporations to rank on keywords with high search density. Instead, you can focus on more localized keywords.
As one example, consider an Austin property management company. Instead of trying to rank near the top of the results for all property management companies, this business could focus on Austin-based keyword phrases to find the right audience.
If you want to write website content that will help boost your SEO, the content must be high-quality, relevant, and unique. This means every single page, blog post, and evergreen article must be original, and you should also stay away from AI-created content.
Another way to take advantage of this and use your content to improve SEO is by writing featured snippets. While you might not get that coveted feature spot on the SERP page, you can compete by trying to answer specific questions that users in your area have.
If you've already been doing the basics of search engine optimization, you probably have titles and meta descriptions for every single page on your website. However, if you created these a while ago, it's not a bad idea to ensure they are all optimized.
White different SEO experts have slightly different approaches, best practices for meta titles and descriptions are usually the following:
As you optimize your meta titles and descriptions for your site, it's also a good time to revamp URLs, particularly older ones.
There are some generally agreed-upon best practices for URLs, so try to follow these tips:
With these three simple ideas, you can make your URLs more accessible for your audience and the algorithm to process.
SEO strategy is a continually evolving thing. Making some changes now can increase your rankings, but you want to grow with best practices. Ensure you're continuously adjusting and evaluating your SEO so you don't fall behind.
