Should you do 100% of your SEO in-house? - Search Engine Land searchengineland.com Here are some real-world scenarios where it can make sense to augment your in-house team with external partners....

Google: Don't worry about SEO tool scores searchengineland.com Website authority scores, spam scores – Google doesn't use any of those in ranking. It's just an SEO myth that won't die....

4 Things About SEO I Wish I Knew When I Started neilpatel.com SEO has taken the online marketing world by storm. And for good reason: 70% of the links that users click after searching for a keyword are organic. And 93% of...

How ChatGPT plugins can up your SEO game searchengineland.com Discover innovative ways to elevate your keyword research, content optimization and link building strategies with ChatGPT plugins....

AI Is Upending SEO. Here’s How Leaders Can Prepare forbes.com The way people search is changing. AI-generated summaries mean fewer users click through to websites. So, how is the SEO playbook evolving, and how do we adapt?...

Optimizing local landing pages for search: 8 best practices searchengineland.com Done right, location-specific landing pages can build trust and authority for your business. Get better local SEO results with these tips....