The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
Most lawyers have no idea that they should be creating a niche practice, much less how to make it happen. But this will get you way ahead of the curve and can begin reaping the benefits that law firms who have leveraged a niche market are enjoying now. Increased Revenue. Market Domination. Higher Value Cases.
The broadcast is now starting. All attendees are in listen only mode. Well, hello everyone. This is Ken Hardison and welcome to another monthly Pyrmont webinar. And today we’re going to talk about something that I’ve never really delved into before and call it riches in niches. Um, here’s what I’m seeing. A lot of you’re probably 80% of our listeners probably are doing car accidents and that’s what they want to do.
Uh, but in a zeal to try to acquire as many classes as possible. Okay. They try to serve the widest market possible is what I’m saying is I know that we’ve got mastermind members. I know we’ve got gold members and I let her some people in here that are not members, but you try to be everything to everybody. And, uh,
that’s good and that’s bad, but it’s really as bad because, uh, then you’re really not standing yourself out. You’re not, you don’t have any uniqueness and you don’t feel that you can say in many stakes that you’re a specialist. You can be board certified. Of course. Yeah. You want to, I think with the growing competition and just all of access,
I was on like a consult last week and one this week and all they wanted with car wrecks in a, and here’s the problem. And I see this in our mastermind and everywhere, the competition for these corporate cases, uh, or getting more and more costly. What I mean by that is the cost per case acquisition cost is going up dramatically. That’s what pay-per-click,
that’s what TV, uh, S with everything. So there’s two ways to look at this. One thing is if you kind of, well, I am unique and I am niche. I’m doing nothing, but car Ricks, then maybe you need to sub ditch. And we’re going to talk about this today. Um, in ways you can do it and then maybe do one sub niche that didn’t really dominate your market.
Read More: https://www.pilmma.org/blog/how-to-create-riches-with-niches/
While many of the above questions seem random, and frankly wide in scope, there is, in fact, a calculated reason behind each one. And the countless others that need to be addressed. Historically, custom-designed television media buying strategies have been the driving force behind successful law firm marketing. And to a degree, that still holds true even in today’s digital world. However, it’s the implications of that digital world which call for the above questions.
Many highly successful law firm owners have tapped into a formula for rapid growth that doesn’t depend on innate talent for marketing or take years of expensive trial and error. And it isn’t based on finding the perfect Vender offering the golden egg of market domination.
Their secret is actually simple-
They join a Robust and Genuine Law Firm Owner’s Mastermind Group- so that they have immediate access to the winning strategies that other successful lawyers are implementing in...
January 2022 is here in full force and the big question is, what will you do TODAY to make BIG things happen in your law firm for 2022?
While I’m not knocking a BHAG (Big Hairy Audacious Goal) – sometimes it’s the little tweaks you make to your life that yield the best returns. True in life and true in your law firm. One of the reasons our best-laid plans and new year’s resolutions go awry is that we set...
Buying a Law Firm is Law Firm Growth on Steroids. And Selling your Law Firm can be your Perfect Exit Strategy-
But Growth by Acquisition can be tricky business – Making this strategy work is all about picking the right firm, at the right time, at the right price and going about the purchase the right way.
In Part 1 of this 2-Part Series on Buying and Selling Law Firms, I introduced the concept of Law Firm Growth by Acquisition – including...
So you’re ready to market your law firm? You’re 100% prepared to increase your law firm’s brand awareness! You’ve got the budget, the right staff, you’ve got the fortitude, but unfortunately … you have no idea how to get started.
Well, the good news is, there isn’t a magic bullet to marketing and advertising because if there were, everybody would be using it. Thusly, any “magic-bullet-marketing” tactic would cease to be magic because it would be commonplace. This fact brings us...
Each year, the experts at Consultwebs compile insights and qualitative data about the legal services industry, to create our Legal Marketing Trends and Predictions Guide, and so it is with great pleasure that we share with you, one of the sections from this year’s Guide, on law firm web design.
Claim your free copy of the Guide, HERE.
2021 Legal Marketing Web Design Trends
Law firms are among the many verticals grappling with the tectonic shift in consumer behaviors around digital marketing...