The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
If we are serious about living out our core values as a company, then it seemed that core Value #4 gave us the plumb line. If we had opted for a hybrid- like vaccines, or a negative test within the last 72 hours- it simply didn’t seem tenable. We imagined attendees trying to get a test the day before they flew out to New Orleans, and then trying to scramble to get another test during the Conference. That presented a logistical nightmare fraught with uncertainty and potential Covid exposure. It wouldn’t “take care” of our attendees.
Requiring Vaccines for all attendees of the Live event- and providing a LIVE STREAM option seemed to be the path most consistent with our Core Values.
Honestly, we may lose some potential attendees- who don’t want to vax up and don’t want to mask up. Which means we may lose some revenue, too.
But being true to one’s core values is what we teach. And it’s what we want to live by as a company, even if it costs us money.
We care about our members and each other. IT’s who we are, and it’s the core value we’ve used to guide us forward.
What are your company’s core values? What is central to your law firm’s culture? IF you haven’t sat down and really given this some intentional thought, I urge you to do so today.
If you and your firm are grappling with this same vaccine issue for your employees, I urge you to evaluate your firm’s core culture and values for guidance and perspective.
There is no way that you can create a policy, process and procedure that anticipates every issue that will come up in the life of your law firm. However, the more you refine your firm’s core values, and the more you solidify and reinforce them with your staff, the less processes and procedures you ultimately need. These powerful concepts will be your firm’s plumb lines when questions or crisis arise.
Be intentional. Be Innovative. And look for the ways you can live out your firm’s mission statement and core values today.
** For Strategies to grow your law firm, join PILMMA.
So you’re ready to market your law firm? You’re 100% prepared to increase your law firm’s brand awareness! You’ve got the budget, the right staff, you’ve got the fortitude, but unfortunately … you have no idea how to get started.
Well, the good news is, there isn’t a magic bullet to marketing and advertising because if there were, everybody would be using it. Thusly, any “magic-bullet-marketing” tactic would cease to be magic because it would be commonplace. This fact brings us...
Each year, the experts at Consultwebs compile insights and qualitative data about the legal services industry, to create our Legal Marketing Trends and Predictions Guide, and so it is with great pleasure that we share with you, one of the sections from this year’s Guide, on law firm web design.
Claim your free copy of the Guide, HERE.
2021 Legal Marketing Web Design Trends
Law firms are among the many verticals grappling with the tectonic shift in consumer behaviors around digital marketing...
When most of us think about our clients, one of the first things that come to mind is a mental picture of that client who is being a pain in the proverbial butt. You know, the one you just can’t please – that’s always calling and complaining. (And typically, these are the clients you’ve done the most for or whose case is small enough you regret taking it in the first place). Or maybe you think of the client whose...
January 2022 is here in full force and the big question is, what will you do TODAY to make BIG things happen in your law firm for 2022?
While I’m not knocking a BHAG (Big Hairy Audacious Goal) – sometimes it’s the little tweaks you make to your life that yield the best returns. True in life and true in your law firm. One of the reasons our best-laid plans and new year’s resolutions go awry is that we set...
One of the biggest things that sets highly successful entrepreneurs apart from most business owners is that they are continual learners. They are never satisfied with the status quo. They are always asking “What if?” They are striving to know more, so they can do more and become more. They are not resting on yesterday’s success, but are striving to achieve greater success today and tomorrow. They understand the importance of acquiring fresh ideas and new insights. With that in...
The Big Marketing Lesson from the Pesky Ducks in our POOL
By Tiana Hinnant-Hardison
Right now, it’s war at our house. Period. It’s us against the ducks. Ducks are sweet looking. Ducks are cute- when they’re swimming in ponds at the park- or waddling across the road. They make us feel warm and fuzzy- until they’re swimming in your pool.
