The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
So you’re ready to market your law firm? You’re 100% prepared to increase your law firm’s brand awareness! You’ve got the budget, the right staff, you’ve got the fortitude, but unfortunately … you have no idea how to get started.
Well, the good news is, there isn’t a magic bullet to marketing and advertising because if there were, everybody would be using it. Thusly, any “magic-bullet-marketing” tactic would cease to be magic because it would be commonplace. This fact brings us to the heart of what effective marketing and advertising mean for your law firm – the goal is to get noticed.
The bad news when it comes to choosing which marketing and advertising strategy is best for your law firm is, and I hear lawyers say this A LOT to their own clients, “it depends.”
As a former law firm marketing director, and now as a content strategist here at Consultwebs, I’ve experienced both sides of the legal marketing dilemma. Here are my five tips on building awareness for your law firm:
(1.) Discover what your brand is.
Everyone thinks they know what their law firm’s brand is, and I hate to tell you, you probably don’t. Your brand is not a logo. Your brand is not the slogans you came up with in a meeting with shareholders. Your brand isn’t based on your love of tigers, sharks, or bulldogs, and it isn’t what you “stand for.”
Your actual brand is defined by the client experience at your firm.
Your brand is what your clients say about your firm.
Every lawyer knows the importance of word-of-mouth referrals. Indeed, they are cited as the number one driver of new business.
However, very few lawyers do the necessary work to capture what those mouths are actually saying. Why did they refer you specifically? What was it about the experience at your firm in particular that made the referral feel necessary?
When most of us think about our clients, one of the first things that come to mind is a mental picture of that client who is being a pain in the proverbial butt. You know, the one you just can’t please – that’s always calling and complaining. (And typically, these are the clients you’ve done the most for or whose case is small enough you regret taking it in the first place). Or maybe you think of the client whose...
Law Firm Outsourcing with Virtual Assistants is a hot topic in 2022 for law firm owners all across the country. Some lawyers swear by it while others shun the idea altogether. Is Virtual Assistant outsourcing right for your firm?
First – let’s start with the misnomer – Virtual Assistants aren’t limited to off-site legal assistants.
The term encompasses any off-site or offshore contractors hired to provide services for your firm that had traditionally been performed in-house. This could include a litany of activities, from answering the phones, handling intake screening, medical records retrieval, or even traditional paralegal and attorney services such as case prep, drafting or responding to discovery, drafting documents, and performing legal research.
Broadcast is now starting. All attendees are in listen only mode. Good afternoon folks. And welcome to this special webinar, hosted by Peloma. The powerful, innovative legal marketing and management association. Today’s webinar is the seventh in our coronavirus survival webinar series. Today’s topic is the heart of marketing during COVID-19 joining pillar, president and founder, Ken Hardison, who is also serving as this afternoon’s moderator are Jason Melton,
Justin lovely, and Leshanna council Rogers, a few items before I turn...
So you’re coming to New Orleans for PILMMA’s Summit. Well, you’re in luck as I’m about to dish out my must see, do, visit list while in New Orleans, from someone born and raised in this great city.
SIGHTSEEING
First up, you’re lucky to have Summit at a hotel in arguably one of the most interesting and unique neighborhoods in the U.S. The French Quarter is an incomparable experience due to its history, culture, architecture and amenities. Take at least a few...
Choosing the best attorney intake software for your firm can be daunting; however, if you get it right, better software can have a greater impact on long-term firm profitability than any single employee or case.
But how do you figure out which software solution is right for you? After all, every firm is different. Below, you’ll find suggestions along with questions and answers for buying the right legal intake solution for your firm.
And law firm owners – like business owners all across the globe, have become forcibly versed in the “Pandemic Pivot.” Never before has the sink-or-swim mentality been more relevant or necessary for law firm viability. For almost two years, it has been “Pivot, or Perish,” in steroid mode.
A few weeks ago, I attended the PILMMA Super Summit in Washington DC. The Summit was originally slated for the Ritz Carlton Hotel in...
