The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
So you’re ready to market your law firm? You’re 100% prepared to increase your law firm’s brand awareness! You’ve got the budget, the right staff, you’ve got the fortitude, but unfortunately … you have no idea how to get started.
Well, the good news is, there isn’t a magic bullet to marketing and advertising because if there were, everybody would be using it. Thusly, any “magic-bullet-marketing” tactic would cease to be magic because it would be commonplace. This fact brings us to the heart of what effective marketing and advertising mean for your law firm – the goal is to get noticed.
The bad news when it comes to choosing which marketing and advertising strategy is best for your law firm is, and I hear lawyers say this A LOT to their own clients, “it depends.”
As a former law firm marketing director, and now as a content strategist here at Consultwebs, I’ve experienced both sides of the legal marketing dilemma. Here are my five tips on building awareness for your law firm:
(1.) Discover what your brand is.
Everyone thinks they know what their law firm’s brand is, and I hate to tell you, you probably don’t. Your brand is not a logo. Your brand is not the slogans you came up with in a meeting with shareholders. Your brand isn’t based on your love of tigers, sharks, or bulldogs, and it isn’t what you “stand for.”
Your actual brand is defined by the client experience at your firm.
Your brand is what your clients say about your firm.
Every lawyer knows the importance of word-of-mouth referrals. Indeed, they are cited as the number one driver of new business.
However, very few lawyers do the necessary work to capture what those mouths are actually saying. Why did they refer you specifically? What was it about the experience at your firm in particular that made the referral feel necessary?
While many of the above questions seem random, and frankly wide in scope, there is, in fact, a calculated reason behind each one. And the countless others that need to be addressed. Historically, custom-designed television media buying strategies have been the driving force behind successful law firm marketing. And to a degree, that still holds true even in today’s digital world. However, it’s the implications of that digital world which call for the above questions.
JOHNNY, AMBER & ME: Law Firm Marketing to Build your Fan Base-https://www.pilmma.org/blog/johnny-amber-me-law-firm-marketing-to-build-your-fan-base/
Unless you’ve been hiding under the proverbial rock, then you are aware of the bitter court battle unfolding between Johnny Depp, and his x-wife, Amber Heard. If you’ve been following the sordid trial, you now likely know more about their marriage than you do those of your family or friends. And even if you aren’t personally interested in this current courtroom spare, loads of your potential clients are. All around the world, viewers are glued to their flat screens or mobile screens, checking out the unfolding Depp/Heard saga.
Most lawyers have no idea that they should be creating a niche practice, much less how to make it happen. But this will get you way ahead of the curve and can begin reaping the benefits that law firms who have leveraged a niche market are enjoying now. Increased Revenue. Market Domination. Higher Value Cases.
The broadcast is now starting. All attendees are in listen only mode. Well, hello everyone. This is Ken Hardison and welcome to another monthly Pyrmont webinar....
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But how do you figure out which software solution is right for you? After all, every firm is different. Below, you’ll find suggestions along with questions and answers for buying the right legal intake solution for your firm.
