How to Raise Brand Awareness through Sustainable Campaigns
Sustainable marketing campaigns are changing the game for brands and businesses. Today’s consumer cares about where they source their products from, how their products are made, and how their products impact the planet. If you want to put your brand on the map or boost brand awareness, here are some ideas for environmentally and socially responsibly campaigns.
Do the Right Thing
When Lego’s long term brand partner of 50 years, Shell, decided to expand oil drilling to the melting Arctic, Lego had a choice to make. As doing this would pose a huge risk to Arctic ecosystems. Lego could either take the money, turn a blind eye and continue the lucrative business partnership. Or it could make a stand to fight for what it right.
This video made for Greenpeace is one of the most successful campaigns of its kind and has create a positive business reputation for Lego.
Donate to a Cause
Donating to a cause is another way of getting your brand noticed. Through shared interest and concern, brands can connect with their customers on a much deeper level. Reaching out to them in non-superficial ways. Such as this campaign by Yoox and its partnership with swimwear brand We Are Handsome.
The unique collection raises awareness of global warming and the consequences suffered by World Wonder such as the Great Barrier Reef. The swimwear range will donate a percentage of proceeds to the Great Barrier Reef Foundation.
Be Transparent
Transparency is a great way of gaining trust with customers. Particularly in the food industry where shoppers are keen to know more about responsible sourcing of fish and meat. This Waitrose campaign opens up about how and where their fish are caught, giving customers confidence in their purchases.
With the additional endorsement of celebrity chef Heston Blumenthal, this campaign was able to connect with foodies and families who care about cooking good food that has been kin
