SEO Changes in 2021

If you can believe it, we’re now well over halfway through 2021. It’s been a big year in digital marketing and SEO, with Google introducing a raft of changes that have impacted the way companies do business online.

As always, keeping up with these changes can be challenging, particularly for those who are not particularly SEO-literate. Fortunately, Newpath Web has done the hard work for you. As a leading SEO company in Melbourne, our team of trained SEO experts are constantly watching for changes in the search engine optimisation industry. We recognise that SEO is an ever-changing game and strive to anticipate where Google might next be headed. https://www.newpathweb.com.au/2021/10/07/seo-changes-in-2021/

Whether they are choosing a restaurant based on how many positive reviews it has on TripAdvisor or downloading an app on Google Play based on how many 5 star reviews it has, customers are heavily influenced by positive reviews and user feedback.

When searching for various SEO services in Australia, you most likely will have come across ‘ORM’ which stands for Online Reputation Management. It is this service which has helped many businesses to reverse the damage done from torrents of unfair and angry reviews that have degraded a company’s reputation. https://www.newpathweb.com.au/2020/11/26/orm-what-is-it-why-is-it-important/

If you have an existing website, or are looking for a new website you need to make sure that the site does all of the above. It is critical that you partner with a web design or development company that will assist and guide you in the process of building a great website, and then show you what needs to be done to earn money from the Internet and your website. We have had a sit down, and put together some simple strategies to help you learn how your website can boost profit for your business. If you want to achieve this, you need to be sure that your website is doing the following: https://www.newpathweb.com.au/2009/11/22/web-design-to-help-with-profit/