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    Added on 21 June 2021

    SEO Blogging Tips for Law Firms to Get More Website Traffic

    21 June 2021

    Organic traffic is the most eminent factor to enhance the rank or visibility of your website for the law firm on search engines. Search Engine Optimization process is the key to success. It has some precise thumb rule, which needs to be coherently executed over a period of time to boost the organic search ranking.

    SEO blogging is a method of incorporating keywords relevant to the service and unique points of your law firm through informative and helpful content or blogs. Here we will share 5 strategies, which will help your law firm to get more website traffic and fetch more viewers or readers.

    Integrating Keywords

    Keywords are a cluster of words or search terms that searchers enter in the search box to find matching contents. These words or phrases are optimally incorporated by an SEO professional in web content. Use keywords systematically, i.e. one keyword in one paragraph, and using more than one can be keyword stuffing.

    To make your position on search engines or drive organic traffic your SEO blogs or contents must have keywords strategically placed. Apart from that, keywords also need to be placed throughout the website following the rules. There are four types of keywords:

    • Short keywords – It may have maximum 2-3 generic words and covers broad topics. E.g. defense attorney, injury law.
    • Long-tail keywords – It contains strings of words arranged in a meaningful form that specifies your service, answer questions, itself is a question, or is suggestive. E.g. – Attorney in the USA for road accident injury.
    • Focus/Main keyword – It is the main keyword that must be present in your main title, meta description, first paragraph, and also in the body.
    • Semantic keywords – It is related keywords to the focus keyword and the topic, which enhance the search result.

    How to Identify Keywords

    There are many third-party tools, which can help you to identify helpful keywords related to your law firm domain. The best way to identify useful keywords is by checking two factors:

    • Search Volume – Check the search volume of a specific keyword. The higher the search volume is more is the keyword valuable for you.
    • SEO Difficulty – It is preferable to use keywords with SEO difficulty lesser than 25. This will help your content to grow steadily and fetch a good rank.

    Tips for Writing

    There are some golden rules of writing a blog:

    • Title – It should be within 55-60 characters including space and it should have one main keyword integrated inside it.
    • Headings & Sub-headings – Use keywords in headings and sub-headings and use H1, H2 & H3 tags for subsequent headings and sub-headings.
    • Words under each sub-heading – There shouldn’t be more than 300 words under each sub-heading.
    • Passive Voice – There shouldn’t be more than 10% passive voice in the content.
    • Informative Content – Give maximum and relevant information inside the blog.

    Get High-Quality Link

    Getting backlinks from high-quality websites can augment the growth of the SEO aspect. Guest blogging is a helpful way to get such good links. You may also share backlinks from similar lawyer domains.


    Infographics help in getting quality links. The language should be lucid and comprehensive. You may refer this to other high-quality websites to make backlinks. You may use this on social media as visuals help to attract more audience.

    On-Page Optimization

    On-page optimization includes the followings:

    • Seo-friendly URLs with a keyword phrase.
    • Link your content with authoritative sites.
    • For the law firm, you may backlink with the website of the court or any constitutional article respective to the case of the content.
    • Meta description – Write a meta description with keywords and with the call to action that inspires people to visit your website.
    • Alt Text – Add an alt text to images that can preferably be a keyword. Alt text means alternative text and should be descriptive and thorough.
    • Loading speed – Website loading speed should be fast. For Google PageSpeed Insight it should be more than 90.

    Monitor the Website Regularly

    Regularly monitor the websites and optimize critical issues. Check on the analytics and check on the bounce rates. Fix errors and correct those on your website.

    Content Strategy

    Contents need not be written text; they may be video or images. Make a strategy for your content and you may get the help of an influencer blogger.


    Getting reviews from your clients on the website and Google My Business is very helpful. It is one of the best ways to get better conversion rates.

    Driving traffic for your law firm is now easy if strategies are well followed. Consistently performing the above mentioned processes is highly helpful. We will be back with further informative blogs. If you like this blog then kindly share it and like it.

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