In 2021, consumer-facing manufacturers are getting rid of the middlemen. Big brands across the country are pivoting to Direct-to-Consumer (D2C) business practices. What started as a trend has quickly transformed into an essential business practice. In fact, 81 percent of consumers plan to shop from direct-to-consumer (D2C) companies over the next five years. Big brands across the board, from Kellogg’s to Coca-Cola, have gotten into the game and are proving how successful this model can be.
Inventory deserves its role as one of the most vital strategic factors for any manufacturing and distribution company's operations due to one simple fact: The number of products you plan to sell will be a substantial investment of company money, and you need to manage that investment closely. In this blog, we detail 4 effective strategies that you can utilize to manage your inventory in an efficient and profitable way.
Omnichannel revolves around the customer and delivers a consistent brand experience that builds a personal connection with your customers across all channels. What does this mean for the actual customer? In the simplest terms, customers can access information and choose to make purchases from any channel, since the channels are connected to each other.
Utilize Kensium’s Braintree plugin to integrate a secure and powerful payment gateway directly with Acumatica ERP. The plugin’s simplified configuration allows merchants to capture and process transactions with Level 2 & 3 data, then view the entire transaction lifecycle through Braintree’s advanced reporting tools.
