Omnichannel revolves around the customer and delivers a consistent brand experience that builds a personal connection with your customers across all channels. What does this mean for the actual customer? In the simplest terms, customers can access information and choose to make purchases from any channel, since the channels are connected to each other.
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BigCommerce merchants looking for an ERP solution are in luck: Acumatica now provides a native integration for BigCommerce.
Let’s say you have a simple eCommerce store with a standard out-of-the-box template and no customizations. You need to transfer inventory data from Acumatica to BigCommerce and have sales orders imported from BigCommerce into Acumatica. With Acumatica’s native BigCommerce integration, you can easily do this out of the box.