Like all relations, agreement and balance must be achieved. The longevity of business relations does not depend only on the financial aspect, although it can be argued that capitalism mainly depends on profit, and everything else is just casual. In an ideal world, there is such a thing as partner loyalty – channel partners, sticking to you even in difficult times, such as the recent economic downturn. Unfortunately, the real world can sustain so much self-sacrifice.

So, what can manufacturers or parent companies do to save and take care of the partnership? The channel management - http://www.edenred.com.sg/prm.html is needed.