Is the Price-to-Sales Ratio Important to Value Stock? The price-to-sales ratio is one of the most important financial metrics in determining the amount an investor pays for a share in comparison to the sales the business generated per share.

What is a Good Price to Book Ratio, High or Low? The price to book ratio refers to the value of a company's book to its current market value. It is a financial ratio that is often used by the market to determine whether a company's stock is undervalued or overvalued.