CUSTOMER ACQUISITION COST: KEEP IT AS LOW AS POSSIBLE

Are you a SaaS development service provider? If so, then what is the most challenging task of your software as a service distribution model? Is it to revive your brain-dead customer base or to manage the stock market? Well, there's something worse than these which most of the SaaS providers aren't stressed about, and it's to keep the ‘Customer Acquisition Cost (CAC)' as low as possible.

1. Reduce Dependence on Paid Ads

The returns of paid advertising are linear. Once your sales funnel is optimized, and your marketing strategy is reliant on paid ads, then you cannot make big reductions in your CAC. To drive down your CAC, start investing in owned media which consists of your info graphics, magazines, blog, e-guides/whitepapers, research reports, content, and website.

2. Cut down Customer Churn

Undoubtedly, the cost of grabbing new customers is always higher than the cost of up selling an existing one. When your business lacks keeping a hold on existing customers, then the profit costs do not stay at your advantage. Use cross-marketing and up selling opportunities to retain existing customers and build a trust base for new customers.
A recent study conducted by Entrepreneur India proves that on an average, marketers were able to retarget their potential patrons at the cost of less than a $


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