Does Influencer Marketing Really Pay Off? hbr.org Influencer marketing is a huge industry, with companies around the world spending billions of dollars on these partnerships. But do these investments actually p...

How to make the consumer click via influencer marketing | The Financial Express financialexpress.com The burning question that the entire 900 crore influencer ecosystem (India) is trying to answer...

Influencer marketing: The Ultimate Guide deccanherald.com Today’s consumers are digitally confident, purpose-driven, informed and focus on interacting with brands that align with their values. They prefer hybrid shop...

How to find the right social media influencers for a brand campaign | The Financial Express financialexpress.com Finding the right social media influencers can be the most challenging aspect of a brand campaign...