How to find the right social media influencers for a brand campaign | The Financial Express financialexpress.com Finding the right social media influencers can be the most challenging aspect of a brand campaign...

Does Influencer Marketing Really Pay Off? hbr.org Influencer marketing is a huge industry, with companies around the world spending billions of dollars on these partnerships. But do these investments actually p...

Influencer Marketing Tips and Trends for 2022 talkinginfluence.com The year 2022 will be remembered as the one in which influencer marketing finally landed in the big league of digital marketing. Globally worth $16.4bn (up from...

Influencer Advertising to gulp $27.5 billion ad spend in 2022 tribuneonlineng.com THOUGH a relatively new genre, there are indications that the growing popularity of influencer marketing, as a means of brand promotion may continue for a...

Influencer marketing: The Ultimate Guide deccanherald.com Today’s consumers are digitally confident, purpose-driven, informed and focus on interacting with brands that align with their values. They prefer hybrid shop...