Influencer Marketing Tips and Trends for 2022talkinginfluence.com
The year 2022 will be remembered as the one in which influencer marketing finally landed in the big league of digital marketing. Globally worth $16.4bn (up from $1.7bn in 2016, and $13.8bn in 2021) the sector has experienced a meteoric rise in recent years. There are a number of reasons for this, and these include […] .... read more
The Science Behind Influencer Marketing: What Works
Influencer marketing has shifted from celebrity endorsements to genuine, relatable figures. To succeed, focus on key metrics like engagement rate, conversion rate, and ROI.