Influencer Advertising to gulp $27.5 billion ad spend in 2022 tribuneonlineng.com THOUGH a relatively new genre, there are indications that the growing popularity of influencer marketing, as a means of brand promotion may continue for a...

Does Influencer Marketing Really Pay Off? hbr.org Influencer marketing is a huge industry, with companies around the world spending billions of dollars on these partnerships. But do these investments actually p...

Kavya Mehra, India's first AI mom influencer, is viral. See posts indiatoday.in Kavya Mehra, whose Instagram bio reads “India’s first AI mom, powered by real moms,” currently has over 600 followers....

What is Influencer Marketing – Basics & Benefits hindustantimes.com Let’s take a deep dive into the crux of influencer marketing and its effect on brands...