From booking flight tickets to ordering meals and groceries and hiring tutors online, mobile apps have taken over almost all industries. The world is going digital and now fits in the palms of our hands. People almost get everything at their doorsteps through a couple of clicks. Now you must be wondering how it is possible? The simple answer is modern technology.
Yes, technology has made everything possible today, affecting all sectors and the restaurant industry is not something left behind. The restaurant industry has come a long way from the old cold calling ordering process. From online ordering to marketing to social media, restaurants have embraced various technologies to stay ahead in the competitive race.
On the other hand, customers are also becoming tech-savvy and prefer solutions that save time, money, and resources. And this is the sole reason why the food delivery market is exploding. As a result, entrepreneurs are coming up with amazing solutions and solving people’s issues.
The global economy is becoming digital and India has been also surging huge penetration of smartphones and technology in recent years. New tech startups are launched and India is experiencing an evolution in the food and restaurant industry. Yes, here we are talking about Swiggy, one of the popular food delivery apps and the company has achieved success in its niche in a short time.
But is Swiggy only delivering the food? This is the only segment from which the company has been making millions? To help you become acquainted with the company, here we will reveal some aspects of this successful venture.
Swiggy is an online food delivery platform that brings food from neighbourhood restaurants directly to users’ doorsteps in no time.
Founded in 2014, Swiggy is a popular Indian food delivery service that ties-up with more than 28,000 restaurants and operates in more than 13 cities, and allows customers to browse digital menus of different restaurants. The company also boasts eight lacs application downloads and has become a default name for every Indian who is willing to order food online.
Swiggy has clearly made a headline in an Indian food delivery market and its business model is also enticing entrepreneurs who want to create a Swiggy like app as food delivery is the biggest segment in the industry and ensures optimum return while investing less.
Now looking at Swiggy’s funding timeline and investment history, you will come to know how the company has armed itself with the latest innovation.
Source: Times of India
Usually, everyone believes that Swiggy only delivers food and makes millions from orders but this is not true. Along with food delivery, Swiggy has also started another service to stay ahead in the Indian delivery market. Want to know more? Keep reading on.
Swiggy enters the quick commerce market. An investment of $700 million will be made into the quick-commerce vertical of Swiggy, Instamart. There have been a number of new entrants and investments by existing companies at a time when the segment is experiencing growth.
Yes, some people are mixing these two terms with Instacart, a USA grocery delivery player. However, both offer grocery services to customers.
This sector of the platform promises faster grocery delivery than traditional online grocery retailers through its quick-commerce feature, Swiggy Instamart. A 'dark store' model is a way to enable shorter delivery times by setting up micro-warehouses across the city run by third parties.
By expanding into general product deliveries known as Swiggy Stores, Swiggy has added a new revenue stream. Furthermore, Swiggy Genie offers instant pick-up and delivery services. There are several categories of products on offer at Instanmart such as instant meals, snacks, fruits, vegetables, ice cream, and more.
Bangalore and Gurgaon are some of the cities where this app is available. On the Instamart online platform, Swiggy offers about 2,500 products from these partner dark stores. Consumers can order groceries from dark stores every day of the week, being connected to the essentials and much-needed groceries they need.
The food delivery company Swiggy has launched a new service called Swiggy Go. The company claims that its hyperlocal service is for everything from last-mile delivery to local food delivery. Deliveries will range from forgotten keys, files, documents, lunch boxes, laundry, handmade toiletries, etc. Swiggy's delivery fleet will assist with delivering everything from forgotten keys to documents.
Majety, director of the company also said, "By 2020, Swiggy Go will be available in over 300 cities and Swiggy Stores will be available across all the major metros, ushering in a new era of convenience for consumers in India."
In its journey, India's pioneering food tech unicorn Swiggy has experienced many ups and downs. During the company's history, there have been some illustrious moments and accomplishments, but there have also been dark times, some that even brought into question its very existence.
The company competes with brands like Zomato and UberEats, but it still offers the same innovative offerings and continues to expand in the same way it has since its inception.
