From the total #population of #India; the young #generation with the age of 15 to 29 years is projected to be 28 percentage of the total population which would be 400 million young according to projected population #figures.
As more and more #youngsters are climbing the social #ladders and becoming increasingly informed, how can #politicians connect with this new rung of #voters?
In political #marketing strategy, influence marketing become the new #buzzword. #Political leaders are spending a substantial amount of their #marketing budget in influence marketing to put a good #word about their #social activities on their #digital followers.
