Suppose you want to reach out to a broader customer base and create a better brand association in the direct selling market. In that case, you need to train your sales force regarding following guidelines while promoting your company's products and services. As per the Direct Selling Self-Regulatory Council (DSSRC), companies must not make conflicting claims while advertising their products and services ( https://www.epixelmlmsoftware.com/blog/dssrc-guidance-on-earnings-claims ).
Similarly, when it comes to training their sales force for direct sales, business managers cannot pitch claims like, ‘this would be the best option to earn unlimited income' or ‘the route to financial freedom'. It is vital to abide by a specific code of ethics regarding direct selling and train your company's sales force to do the same. Lately, FTC and other regulatory bodies are giving more focus in the direct selling industry to stop such false claims. ( https://www.ftc.gov/news-events/press-releases/2020/04/ftc-sends-warning-letters-multi-level-marketers-regarding-health )
The guidelines are also essential to ensure that your company does not run into any conflict with the DSSRC. Additionally, it will ensure your customers do not become dissatisfied with your products and services. When you stay within guidelines, you ensure that your company's brand value improves. It helps improve the image of your firm and lends greater credibility to your firm. Thus, staying within guidelines as designed by the DSSRC can be beneficial for your company's direct sales personnel and your enterprise as a whole.
