Today recruitment is candidate driven. The talent pool is picking up jobs based on their preference of skills, salary, organizational market positioning and cultural practices being adopted. There is a change in paradigm where it is not just about hiring but attracting the right talent. Here technology and marketing concepts have been integrated so that the HR managers gets to implement the best recruiting strategy. 

When recruitment was just being limit to the hemisphere of search, application, selection and on-boarding, the sphere of recruitment strategy has been expanded to search, connect, select, onboard, enhance, engage, involved and appreciate. Thereby resulting in complete talent acquisition from the competitive pool.

Some of the general components of recruitment strategies being adopted by small to big size enterprises are:- 

1. Recruitment automation tools: Integrating automation tools in performing application assessment and tracking system has made the entire recruitment process quick and effective.
2. Employee referral: Retaining the best talent and then inviting another set of talent through existing employees is a value worth proposition. As the employees are any company’s brand promoters and with best practices in place the employers can be the potential positive brand ambassadors.
3. Data driven analytics: Data about a talent’s past experience, learnt and experienced skills, geographical preferences, salary 
4. Collaborative hiring: Engaging related departments such as IT, communications, industry and functional verticals can help in mapping and connecting with the right talent.
5. Social media: In today’s world social media is the platform for an organization to promote what it holds and gather talent that holds the same vision & mission as per the company. 

Outplacement firms are being aligned as per the company’s recruitment attracting strategies so that during talent search they engage a talent that best fits the job.